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Toluna and Cintrifuse Survey Finds That Consumers are Extremely Concerned About Data Security

March 19, 2019

WILTON, Conn.--(BUSINESS WIRE)--Mar 19, 2019--Toluna, a leading consumer intelligence platform provider that delivers real-time insights to companies of all sizes, and Cintrifuse, an organization created to accelerate Cincinnati’s startup ecosystem, today announced the results of their study surrounding data privacy and consumer trust.

The data, compiled by Toluna’s automated consumer insights platform, TolunaQuickSurveys, surveyed 1,000+ Americans over the age of 18 to gain insights around the public’s trust of brands and the importance of data privacy in the digital age. The survey is the focal point of Cintrifuse’s March 20th event, Hacking Trust (The Good Way!), to be held at Union Hall in Cincinnati, Ohio.

“In addition to GDPR, recent privacy breaches and data leaks have left brands in a scurry to improve their processes and dedicate additional resources to protect consumer data,” commented Jay Rampuria, EVP, Global Business & Corporate Development at Toluna. “Data privacy has never been more at the forefront of consumer priorities than now, and brands that are a part of the digital age need to ensure they are meeting consumers’ demands and concerns with quantifiable action.”

Key findings from the survey include:

  • The majority have concerns about data and security. 73% are very, or extremely concerned about the security of their data; and 74% take steps to avoid companies that they don’t trust
  • Communications about privacy and trust can be improved. Only 39% of respondents agree, or strongly agree that brands do provide simple communications around privacy and trust
  • Companies have taken steps to earn trust. 49% feel companies have taken steps to earning trust within the last year (59% of millennials)
  • People take proactive steps to securing their data. 46% of respondents use some type of measures to secure their data, 25% are considering it
  • Meaningful steps can be taken to earn trust. The most critical things companies can do to earn trust are: protecting personal info (70%), transparency (65%) & control/access to data (62%)
  • People trust financial institutions, less likely to trust the media (especially millennials).

“Trust is the currency of all business interaction, and it potentially opens the gates to breakthrough innovation,” commented Pete Blackshaw, Cintrifuse’s CEO. “This study confirms the urgent importance of being hyper-proactive in communicating privacy policies, data terms and conditions, and enabling feedback across the consumer journey. This is especially important as promising technologies like voice and IoT unfold. We’re excited about tackling these pain-points and turning them into opportunities.”

To view the full results of the survey, please contact toluna@n6a.com.

About Toluna

Toluna provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals, and companies of all sizes.

Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services, or create fully-customized digital consumer insights programs via our engineered services.

Toluna is committed to promoting Insights on Demand, an entirely new way for businesses to obtain insight and understand constantly shifting consumer sentiment and taste in the on-demand economy. Toluna is a founding member of the Insights on Demand Consortium, a multilateral group that’s advancing the principles and adoption of Insights on Demand. The company has 24 offices globally spanning Europe, North America, South America, Asia Pacific, and MENA.

About Cintrifuse

Cintrifuse advocates for entrepreneurs leading high- growth tech startups – attracting, inspiring and supporting them on their journey. We focus on three core initiatives to support an ambition to bethe #1 startup hub in the Midwest — Startup Talent, Customer Connections and Funding Connections. We also operate a Syndicate Fund comprised of investment from Procter & Gamble,Kroger, Mercy Health, Western & Southern, University of Cincinnati, EW Scripps, Children’s Hospital,and others. The fund primarily invests in venture capital funds outside the region in order to strengthen local deal flow and access to startup innovation.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190319005851/en/

CONTACT: Media Contact: Danielle Montana

North 6th Agency, Inc. (For Toluna)

212-334-9753, ext. 143,toluna@n6a.com

KEYWORD: UNITED STATES NORTH AMERICA CONNECTICUT OHIO

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT INTERNET NETWORKS OTHER TECHNOLOGY SECURITY MOBILE/WIRELESS SEARCH ENGINE MARKETING SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA COMMUNICATIONS ADVERTISING MARKETING

SOURCE: Toluna

Copyright Business Wire 2019.

PUB: 03/19/2019 03:29 PM/DISC: 03/19/2019 03:29 PM

http://www.businesswire.com/news/home/20190319005851/en