Global Automotive Augmented Reality and Virtual Reality Market 2017-2021 to Post 98% CAGR | Technavio

September 20, 2018

LONDON--(BUSINESS WIRE)--Sep 20, 2018--According to the latest market research report released by Technavio, the global automotive augmented reality and virtual reality market is expected to accelerate at a CAGR of over 98% during the forecast period. AR for automotive repairs is one of the key factors triggering the growth of the market.

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According to the latest market research report released by Technavio, the global automotive augmented reality and virtual reality market is expected to accelerate at a CAGR of over 98% until 2021. (Graphic: Business Wire)

This research report titled ’ ’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. It also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

This report is available at a USD 1,000 discount for a limited time only:

The market research analysis categorizes the global automotive augmented reality and virtual reality market into the following technologies:


In 2016, the VR segment accounted for 59% of the global market and is projected to decline to 35% by 2021, exhibiting almost 24% decrease in market share.

Global automotive augmented reality and virtual reality market: Key emerging trend

Low-cost LiDAR sensor is an emerging trend for AR-based HUD. Cameras, LiDAR-based sensors, WiFi, and GPS modules are the essential building blocks of AR-based heads-up display. The low-cost LiDAR sensors are in the growing stage due to the development of ADAS. The availability of LiDAR at a lesser price will impact the AR-based HUD in the future. Occupant safety, vehicle safety, and pedestrian safety are the major concerns on the roads. Therefore, to cater to these needs, vehicles are getting smarter and autonomous with technological advances and safety systems like ADAS. Though these technologies follow a certain set of methods for achieving a flawless working condition, the trust, and complete dependability is on the vehicle, which is controlled by a computer system using radars and cameras.

Looking for more information on this market?

Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Technavio’s report provides expert market research on the following topics:

Executive Report

Market Outline Global Automotive Augmented Reality and Virtual Reality Market Overview

Market Insights

Market Sizing and Forecasts Market Growth Market Drivers and Challenges Key Emerging Trends

Market Segmentation Analysis

Regional comparison (APAC, Americas, and EMEA) Key leading countries Market segmentation by technology (AR and VR)

Vendor Landscape

Vendor classification Market positioning of vendors Competitive scenario Analysis of top vendors (Continental, HARMAN International, Microsoft, Visteon, and Volkswagen)

About Technavio

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With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE: Technavio Research

Copyright Business Wire 2018.

PUB: 09/20/2018 02:15 PM/DISC: 09/20/2018 02:15 PM


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