Muse Paintbar to open in Milford Mall
Muse Paintbar is preparing to open its latest paint-and-sip studio in Milford.
The Connecticut Post Mall will be adding the chain company to its list of entertainment options at the mall on June 1. Mall officials and representatives from Muse Paintbar will collaborate on a grand opening celebration on June 4 and will offer grand opening deals and classes.
“It brings a unique element to leisure pursuits that’s both fresh and exciting,” said Connecticut Post’s Marketing Manager Kelly Frantz in a press release.
Muse Paintbar has 30 locations in the Northeast from Maine to Virginia. The Milford location will be the fourth Connecticut location, joining Norwalk, West Hartford and Glastonbury.
The studio will take up 4,500 square feet of space in the former Sundae Spa suite. Access is through an exterior entrance near Target.
The business will feature a large studio with main sessions featured on the venue’s online calendar. There will also be two private studios for parties and events.
“We chose Milford because it’s an affordable, bedroom community that’s right in our wheelhouse in terms of (demographic),” said Sara Rosenfield, a spokesperson for Muse Paintbar. “It’s a great family community that has a lot of culture and energy. It’s a good mix between urban and suburban, and it’s very diverse. We’re very excited to open next month.”
Muse Paintbar combines painting instructions with a restaurant and bar setting. Muse customers can opt for classic canvas sessions or sign up for special sessions like Paint Your Pet, couples only nights, decorative wooden sign classes, family sessions and many others.
Classes are led by local artists who offer step-by-step guidance; classes are available for all ages. Painters can enjoy in-session drinks and appetizers while creating artwork.
“We’re really looking at different ways to bring people in to enjoy the mall,” Frantz said. “We’re bringing in new things for our customers that they can experience and they can enjoy.”
E-commerce and online shopping giants like Amazon continue to change the landscape of the retail industry, pushing shopping malls to adapt to stay relevant during the industry flux.
Many have done so by adding new venues and tenants that create an experience-based appeal to visitors. Along with different restaurants, Connecticut Post mall has benefited from having its own movie theater to draw visitors, as well, Frantz said.
“It really helps us to draw in people from other areas in the state and even out of state that we may not be attracting yet,” Frantz said, adding the mall has continued to bring entertainment options for its guests coming from Milford and the surrounding towns.
That’s been evident with additions like Kidz Klub, an indoor playground, and Dave and Busters which opened in the fall. The entertainment venue occupies roughly 35,000 square feet of space at the mall and features an arcade, sports bar and restaurant.