Barnes & Noble Announces 22nd Annual Summer Reading Campaign Encouraging Kids to Read All Summer Long
NEW YORK--(BUSINESS WIRE)--May 14, 2018--Barnes & Noble, Inc. (NYSE: BKS), the world’s largest retail bookseller, today announced the return of its customer-favorite Summer Reading Program. Now in its 22 nd year, the Barnes & Noble Summer Reading Program encourages kids across the country in grades 1-6 to celebrate the joy of reading all summer long and gives them the exciting opportunity to earn a free book by reading eight books and turning in a completed reading journal listing the books they’ve read. Free books this year include perennial favorites such as Pete the Cat, Charlie and the Chocolate Factory and Artemis Fowl, plus many more for children in grades 1-6.
To get started today, simply visit any Barnes & Noble store and ask a bookseller for the Summer Reading Journal, or download it online at BN.com/summerreading. Kids then spend the summer reading eight titles of their choice and return the completed journal to a Barnes & Noble store between May 15 and September 3 of this year to choose a free book from the titles featured on the back of the journal.
“The Summer Reading Program is one of our most popular campaigns at Barnes & Noble because it encourages kids to engage with reading material during the summer, while providing parents with the peace of mind that their families are still learning and growing,” said Stephanie Fryling, Vice President of Merchandising, Children’s Books at Barnes & Noble. “We’re really excited about this year’s exceptional lineup of recent bestsellers and timeless favorites, and we encourage kids across the country in grades 1-6 to get their journals soon so they can experience the joy of reading and earn their free book.”
The Summer Reading Journal will also be handed out at many schools across the country and the program is just one example of the many ways that Barnes & Noble partners with local educators and schools to positively impact the lives of kids. Through its educator discount card and ongoing educator appreciation events, Barnes & Noble offers pre-K through grade 12 educators 20% off list price on most in-store and online purchases for classroom use throughout the year, and an additional 25% off during special appreciation events. Barnes & Noble also partners with schools on bookfairs to help them raise funds, while also hosting events throughout the year to help make reading more fun and accessible for children and families across the country.
In addition to the chance to earn a free book, Barnes & Noble is today announcing a special buy one, get one free promotion on kids chapter books that will run throughout the summer both in stores and online. New titles will be introduced throughout the summer, but will include the following favorites:
• Critter Club by Callie Barkley
• Galaxy Zack by Ray O’Ryan
• Captain Awesome by Stan Kirby
• Hiedi Heckelbeck by Wanda Coven
• Kingdom of Wrenly by Jordan Quinn
• Adventures of Sophie Mouse by Poppy Green
For another great way to encourage families to read more and get special offers, parents can sign up for the free Barnes & Noble Kids’ Club ™ which provides a $5 reward for every $100 spent on kids’ items*, a free café treat on their child’s birthday and a 30% off welcome email coupon**. Parents can enroll at their local Barnes & Noble store or online at BN.com/kidsclub.
For further information on summer reading at Barnes & Noble, customers can visit BN.com/SummerReading. Customers are also encouraged to follow Barnes & Noble on Twitter, Instagram, Pinterest and Snapchat (bnsnaps), and like us on Facebook, and post about this year’s campaign on their own social media channels using the hashtag, #BNSummerReading.
* Rewards are issued as certificates and sent by email. Maximum 4 rewards issued per year.
**Exclusions may apply.
About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS) is the world’s largest retail bookseller, and a leading retailer of content, digital media and educational products. The Company operates 630 Barnes & Noble bookstores in 50 states, and one of the Web’s premier e-commerce sites, BN.com ( www.bn.com ). The Nook Digital business offers a lineup of popular NOOK ® tablets and eReaders and an expansive collection of digital reading and entertainment content through the NOOK Store ®. The NOOK Store ( www.nook.com ) features digital books, periodicals and comics, and offers the ability to enjoy content across a wide array of popular devices through Free NOOK Reading Apps ™ available for Android ™, iOS ® and Windows ®.
General information on Barnes & Noble, Inc. can be obtained by visiting the Company’s corporate website at www.barnesandnobleinc.com.
Barnes & Noble ®, Barnes & Noble Booksellers ® and Barnes & Noble.com ® are trademarks of Barnes & Noble, Inc. or its affiliates. NOOK ® and the NOOK logos are trademarks of Nook Digital, LLC or its affiliates.
For more information on Barnes & Noble, follow us on Twitter, Instagram, Pinterest and Snapchat (bnsnaps), and like us on Facebook. For more information on NOOK, follow us on Twitter and like us on Facebook.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180514005587/en/
CONTACT: Barnes & Noble, Inc.
Mary Ellen Keating, 212-633-3323
Senior Vice President
Barnes & Noble, Inc.
Alex Ortolani, 212-633-3379
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: WOMEN EDUCATION PRIMARY/SECONDARY UNIVERSITY CONTINUING ENTERTAINMENT BABY/MATERNITY CHILDREN PARENTING TEENS COMMUNICATIONS PRESCHOOL TRAINING BOOKS PUBLISHING CONSUMER FAMILY
SOURCE: Barnes & Noble, Inc.
Copyright Business Wire 2018.
PUB: 05/14/2018 08:30 AM/DISC: 05/14/2018 08:30 AM