AP NEWS

Color of the year

January 6, 2019

Since the year 2000, Pantone Inc. has held yearly secret meetings in an undisclosed European city to choose a color of the year. Color experts from numerous nations come together under Pantone’s leadership to choose this color to match the international cultural climate. This year the star of the show, Living Coral, was quite appropriately announced in Miami, in the only U.S. state — Florida — to have coral reefs near its coastline.

By the way, just who is Pantone Inc.? Pantone Inc. was a printing company out of New Jersey that has morphed into a company who has standardized colors for many industries. They at one time were just concerned with the printing trade, but they have expanded their influence. Their tentacles now reach into the areas of colored paint, fabrics and plastics, hence their choice of a color of the year is significant and something interior designers and fashionistas give credibility.

Pantone Vice President Laurie Pressman said, “Each color of the year encompasses something about fashion, decorating and design trends while also reflecting what’s needed in our world today.”

From the Pantone website, the reason Living Coral is the chosen shade this year is explained:

“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.”

Leatrice Eiseman, Pantone Color Institute vice president stated, “It is a color we see in nature, lying at the center of our naturally vivid and chromatic ecosystem, it is evocative of how coral reefs provide shelter to a diverse kaleidoscope of nature’s color and serves as a source of sustenance and shelter to sea life.”

Obviously much thought and research went into the choosing of the color and Pantone goes one step further by making product suggestions. It has “released limited-edition fashion, home interiors color guides along with merchandise reflecting the spotlighted color online.” On their website there are home furnishings, cosmetics, tableware, clothing, personal accessories and more all in Living Coral.

Whereas last year’s color of the year, Ultra Violet, was meant to promote an unsettling adventurist attitude, this year’s Living Coral suggests a vibrant but mellow attitude. The idea of promoting creativity, originality and ingenuity has been replaced with the idea of comfort in a constantly changing environment. Eiseman went on to add: “Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral.”

Finally, in a news release, Pantone said, “In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind, lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”

Living Coral is a happy color that stands out in the grand scheme of nature’s palette and perhaps it will inspire us all to enjoy nature and how it dresses our world.

“Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. ... Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.”

from the Pantone website

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