London NFL game to start early next season
LONDON (AP) — London is getting its first NFL day game, creating a new morning time slot for viewers in the United States.
The NFL said Wednesday that the game between the Atlanta Falcons and Detroit Lions at Wembley on Oct. 26 will start at 1:30 p.m. local time, making it a 9:30 a.m. ET kickoff in the U.S.
The league said the switch will make it easier for a large global audience to tune in, and create an unprecedented fourth game window for American viewers that Sunday.
“The new early kickoff is another landmark for the International Series,” said Alistair Kirkwood, the managing director of NFLUK. “It will complement the fantastic atmosphere we have at our night-time games and will offer the fans a different experience.”
The Wembley games have traditionally started at the same time as the 1 p.m. kickoffs in the U.S. The other two London games scheduled for next season — Dolphins-Raiders on Sept. 28 and Cowboys-Jaguars on Nov. 9 — will both start at 6 p.m. local time.
Next year also marks the first time that London stages three games, having hosted two in 2013 and one per season before that.
“We are excited about playing three great games in the U.K. and are thrilled to debut a new game time that we think will be a hit with fans on both sides of the Atlantic,” said Mark Waller, the NFL’s chief marketing officer.
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