Books-A-Million and Children’s of Alabama Partner to Celebrate 4th Annual Superhero Month

September 24, 2018

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Sep 24, 2018--Superheroes unite!Books-A-Million and Children’s of Alabama welcome the return of their fourth annual Superhero Month to bring a smile to the lives of ill and injured children. From September 28 – October 25, ‘ The Power of Children’s ’ initiative aims to bring encouragement and bravery to the hospital’s kids and families.

“We’re honored to continue our Superhero Month partnership with Children’s of Alabama,” said Scott Kappler, chief marketing officer at Books-A-Million. “Each year we look forward to celebrating the true superheroes in our community – the inspiring patients and their doctors. The month-long festivities are devoted to the brave individuals and their families who battle illness and injury every day.”

To kick-off the super celebration on Thursday, September 27, Books-A-Million will present 40 hand-painted wagons for Children’s of Alabama kids to enjoy throughout the month and beyond! Patients and families can fly into October with Superhero Movie Days every Monday, followed by a Superhero Teddy Bear Clinic each Tuesday. Later in the month, patients and their families can participate in the Capes, Crowns and Courage festival on Thursday, October 25 where they’ll have the opportunity to wear capes and crowns while enjoying activities, games and giveaways. Additional initiatives include a Let Your Powers Shine glow party, Superhero breakfast, Superhero LEGO party, visits from invincible window washers and a meet-and-greet with everyone’s favorite heroes!

“We are so grateful to have the continued support of Books-A-Million, including their involvement with Children’s of Alabama and Superhero Month,” said Kelly Baker, community engagement coordinator for Children’s of Alabama. “Superhero Month allows us to celebrate and honor our strong patients, hardworking staff and supportive families. We’re thankful to be in a position where we can highlight the real-life super heroes at our hospital.

For more information on the Power of Children’s campaign or to donate, visit thepowerofchildrensal.com.


Books-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama and now operates over 200 stores in 32 states as well as an online store at  booksamillion.com. While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, games and entertainment, all at great prices. Find the nearest Books-A-Million at  booksamillion.com/storefinder. Follow Books-A-Million on Twitter ( twitter.com/booksamillion ) and like us on Facebook ( facebook.com/booksamillion ).


Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children. Ranked among the best pediatric medical centers in the nation by US News & World Report, Children’s provided care for youngsters from every county in Alabama, 41 other states and eight foreign countries last year, representing more than 677,000 outpatient visits and more than 15,000 inpatient admissions. With more than 2 million square feet, it is the third largest pediatric medical facility in the U.S. Children’s offers inpatient and outpatient services across its Russell Campus on Birmingham’s historic Southside with additional specialty services provided at Children’s South, Children’s on 3rd and in Huntsville and Montgomery. Primary care is provided at more than a dozen medical offices in communities across central Alabama. Children’s of Alabama is the only medical center in Alabama dedicated solely to the care and treatment of children. It is a private, not-for-profit medical center that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, psychiatry, research and residency programs. More information is available at www.childrensal.org.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180924005971/en/

CONTACT: BRAVE Public Relations

Haley Sheram, 404-233-3993




SOURCE: Books-A-Million

Copyright Business Wire 2018.

PUB: 09/24/2018 04:19 PM/DISC: 09/24/2018 04:19 PM


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