AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

True Wireless Headphones Market - Global Outlook and Forecast 2019-2024 Featuring Major Vendors - Apple, Sony, Bragi, Jabra & Samsung - ResearchAndMarkets.com

March 29, 2019

DUBLIN--(BUSINESS WIRE)--Mar 29, 2019--The “True Wireless Headphones Market - Global Outlook and Forecast 2019-2024” report has been added to ResearchAndMarkets.com’s offering.

The global true wireless headphones market is estimated to generate revenues of approximately $15 billion by 2024, growing at a CAGR of more than 26% during 2018-2024. This market research report also offers market share analysis in terms of volume (million units) during the forecast period.

Fitness and sports activity enthusiasts are investing in high-quality wireless earbuds that are compatible with portable devices for high sound quality and enhanced the audio experience in the global market. Rapid globalization and an increasing number of mass media channels have made the millennial generation aware of a wide range of cultures and music genres, thereby boosting the demand for new devices in the market.

The global true wireless headphones market is driven by the vendors introducing innovative and miniature wireless earbuds. The convergence of smart, true wireless earphones and hearing solutions will lead to the revolution of the global market. The market research report provides in-depth market analysis and segmental analysis of the global true wireless headphones market by features, price range, channel, and geography.

True Wireless Headphones Market - Dynamics

Vendors of true wireless headphones have created real-time language translation capabilities that work both with and without networks. A few companies have also created mobile applications that enhance the usability of such language translating devices. In 2016, Waverly Labs launched a wearable, language-translating device with two earpieces meant for speakers. This device was akin to true wireless headphones.

Recently, Waverly has also integrated music streaming functionality into its product. Headphones designers have tested and adopted different technologies to reduce or block contextual noises to provide the user with a better and immersive listening experience. These advancements in audio technologies are noise cancellation and noise isolation technologies. The noise cancellation technology identifies unwanted ambient sounds and emits other sounds to counterbalance them. It can be effective against continuous mechanical noise; however, it is not designed to cancel other variable noises such as human talk. The noise-isolation technology, on the other hand, is basically represented by IEMs, which physically obstruct the ear canal to block incoming noises. With rising internet penetration globally, consumer electronics and household appliances are becoming more digitized, and the households are becoming smarter (smart homes).

The world has been witnessing a rising penetration of IoT (Internet of Things) in the consumer durable industry, and various brands are exploring ways of using IoT to streamline manufacturing processes and SPM (supply chain management) as well as to deliver more personalized customer experience.

True Wireless Headphones Market - Segmentation

This market research report includes a detailed segmentation of the market by features, price range, channel, and geography. The global true wireless headphones market by features is classified into smart and non-smart. Smart devices segment dominated the total market share in 2018, growing at a CAGR of more than 29% during the forecast period. The use of smart features is redefining the genre of wearables by integrating features of various electronic devices into the tiny space of earbuds in the global market. Sales of non-smart true wireless headphones will witness continuous growth in terms of revenues and units sold due to consumer shifting to smart devices in the global market. The availability of online platforms in emerging countries will drive the demand for non-smart devices in the global true wireless headphones market.

The price range segment in the global true wireless headphones market is divided into premium, medium, and low. The medium-priced product is the fastest growing segment in the global market, at a CAGR of around 30% during the forecast period. The absence of innovative technologies in medium-ranged products such as higher IPX ratings and improved control over ambient sounds is resulting in reduced pricing in the global market. The premium products offer the latest innovations and technological advancements to a wide range of consumers in the global market. Some vendors in the low-priced segment offer tap controls and the earbuds can be used to activate voice assistants such as Siri to attract consumers in the global true wireless headphones market.

The global true wireless headphones market by distribution channel is segmented into online and retail. Online segment occupied more than 2/3rd of the total market share in 2018, growing at a CAGR of around 23% during the forecast period. The increasing number of OEMs’ e-commerce portals and online direct-to-consumer stores such as Amazon, eBay, Best Buy, Alibaba, and JD. com is contributing to the growing demand in this segment in the global market. Specialty stores such as Apple Stores, Bose Stores, and Harman Lifestyle Showrooms are attracting the maximum number of consumers in the retail segment in the market. Staffs in supermarkets and shops are educated about the product features, their modus operandi, and their usage in the global true wireless headphones market.

Key Vendor Analysis

The global true wireless headphones market is witnessing the diffusion of innovation of previous new technology products. The leading vendors are investing in making their products equipped with smart and intelligent features and abilities in the global market. The integration of language translation and augmented hearing features will boost the intensity of the competition in the market. The development of advanced products will help leading vendors attract the maximum number of consumers and gain a larger global true wireless headphones market share.

The major vendors in the global true wireless headphones market are:

  • Apple
  • Sony
  • Bragi
  • Jabra
  • Samsung

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Report Coverage

4.1 Market Definition

4.2 Base Year

4.3 Scope of Study

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Inclusions

5.3 Exclusions

5.4 Currency Conversion

5.5 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

7.2 Advent of True Wireless Headphones in Global Market

7.3 Reduced Stigma of Wearing Gadgets on Face

8 Market Dynamics

8.1 Market Growth Enablers

8.1.1 Presence of value-added features like language translation and augmented hearing

8.1.2 Rising demand among sports & fitness enthusiasts

8.1.3 Rising number of smartphone users and tech-savvy consumers

8.1.4 Consumers’ tendency to own several headphones

8.1.5 YOY Impact of Market Growth Enablers

8.1.6 Impact of Market Growth Enablers on Regions

8.2 Market Growth Restraints

8.2.1 High competition from emerging smart wireless headphones

8.2.2 Health concerns and reduced awareness of external environment

8.2.3 High prevalence of counterfeit products & fragmented market

8.2.4 YOY Impact of Market Growth Restraints

8.2.5 Impact of Market Growth Restraints on Regions

8.3 Market Opportunities & Trends

8.3.1 Emergence of true wireless headphones in connected environment

8.3.2 Integration of new technologies to become industry standard

8.3.3 Vendors to enhance features while reducing headphone size

8.3.4 Increased investment in IoT by vendors

8.3.5 YOY Impact of Market Opportunities & Trends

8.3.6 Impact of Market Opportunities & Trends on Regions

9 Global Market Landscape

9.1 Market Size & Forecast (Revenue & Units)

9.2 Porter’s Five Forces Analysis

10 By Features

10.1 Market Overview

10.2 Smart True Wireless Headphones

10.3 Non-smart True Wireless Headphones

11 By Price Range

11.1 Market Overview

11.1.1 Global True Wireless Headphones Market by Price Range

11.2 Premium Range

11.3 Medium Range

11.4 Low Range

12 By Distribution Channel

12.1 Market Overview

12.2 Manufacture, Production, And Distribution

12.3 Distribution Through Retail Stores

12.4 Distribution Through Online Websites

13 By Geography

14 North America

15 Europe

16 APAC

17 Latin America

18 Middle-East & Africa

19 Competitive Landscape

19.1 Competition Overview

19.2 Vendor Share Analysis

19.3 Price & Popularity Analysis

20 Key Company Profiles

20.1 Apple

20.1.1 Business Overview

20.1.2 Major Product Offerings

20.1.3 Key Strategies

20.1.4 Key Strengths

20.1.5 Key Opportunities

20.2 Sony

20.3 Bragi

20.4 Jabra

20.5 Samsung

21 Other Prominent Vendors

21.1 Huawei

21.2 Nuheara

21.3 Bose

21.4 Sennheiser

21.5 Jaybird

21.6 Vi Technologies (Alpha Audiotronics)

21.7 Rowkin

21.8 Avanca

21.9 Bang & Olufson

21.10 Crazybaby

21.11 Earin

21.12 Meizu

21.13 Motorola

21.14 Waverly Labs

21.15 Mymanu

21.16 Master & Dynamic

21.17 Audio-Technica

21.18 Nokia

21.19 Gonoise

21.20 RHA

21.21 Sol Republic

21.22 JVCKENWOOD

21.23 Onkyo & Pioneer

21.24 JAM

21.25 Xiaomi

For more information about this report visit https://www.researchandmarkets.com/r/243fql

View source version on businesswire.com:https://www.businesswire.com/news/home/20190329005309/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

Related Topics:Audio Equipment

KEYWORD:

INDUSTRY KEYWORD: TECHNOLOGY AUDIO/VIDEO

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 03/29/2019 09:59 AM/DISC: 03/29/2019 09:59 AM

http://www.businesswire.com/news/home/20190329005309/en