Clicktale Research Finds 1 in 5 Americans Will Shop for Black Friday Deals from Their Bathrooms
SAN FRANCISCO--(BUSINESS WIRE)--Nov 22, 2018--Over a fifth (21%) of shoppers will browse for deals from the comfort of their bathroom this Black Friday. That’s according to research from experience analytics firm Clicktale, which explores the strange places that consumers will shop from using their smartphones.
The research, which surveyed 1000 consumers, found that 50% of women will shop from their bed this Black Friday, compared to just 29% of men. More than a quarter (27%) of Americans will be shopping for deals while at work, while 10% expect that they will shop on public transport.
These findings highlight that consumers are using their mobile devices for shopping more than ever before, allowing them to make purchases in a variety of settings. Given these varied settings, brands have to work much harder to understand the mindsets their customers are shopping in and to predict their behavior.
Commenting on these findings, Liraz Margalit, Retail Psychologist at Clicktale said, “This Black Friday will be a truly mobile-first event, with shoppers browsing for deals in a whole host of different locations. While this is great news for those retailers that have a strong mobile offering, it also comes with a number of challenges.
“The environments that surround us when we shop can alter our decision making, and ultimately impact what it is we want to buy. If somebody is shopping at work, they will likely be in a completely different frame of mind than if they were shopping at home. This makes it harder than ever for brands to ensure customers have a positive, and stress-free experience when they shop.
“Some retailers are overcoming this through the use of experience analytics – analyzing clicks, taps, hovers and scrolls to work out what sort of mood their customers are in as they shop. Using this technology, retailers can develop an understanding of their customers’ emotions and tailor their experiences to match.”
To find out more about the role of mobile on consumer shopping over Black Friday, download Clicktale’s Black Friday Survival Guide.
Clicktale surveyed 1000 consumers using the Google Surveys online survey platform.
Clicktale taps into the wisdom and behavior of millions of visitors so that businesses can deliver the best digital experiences to drive amazing business results. Complex behavioral patterns are synthesized based on millisecond-level actions such as hovers and scrolls, enabling businesses to interpret their customers’ digital body language and understand intent. The pioneer in Experience Analytics, Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night. With unique behavioral data, clear visualizations, and world-class customer experience expertise, Clicktale is driving the “Experience Era” at the world’s leading brands. Clicktale. Answer anything.
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