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Man Who Held Up Domino’s to Protest ‘Noid’ Campaign Found Innocent

August 24, 1989

DECATUR, Ga. (AP) _ The 23-year-old Albany, Ga., man accused of holding up a metro Atlanta Domino’s Pizza outlet because he believed he was the target of the company’s ″Avoid the Noid″ ad campaign has been found innocent by reason of insanity.

DeKalb County Superior Court Judge Curtis V. Tillman, who made the ruling during a bench trial, said in an order signed Tuesday that Kenneth Lamar Noid will be placed in the custody of the state Department of Human Resources.

Assistant public defender W. Edward Nethery said Noid probably will be sent to the Georgia Mental Health Institute, where he spent three months in the spring.

Nethery said Noid will remain in the state’s care until doctors determine he is ready for release. He will then have to apply for parole.

Noid, who was described as ″acutely psychotic,″ held two employees in the Chamblee restaurant hostage for nearly six hours in January before they escaped and he surrendered, police said.

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