Managed Direct Response’s Pat Mercuri Combines Two Careers to Drive Marketing Success
IRVINE, Calif.--(BUSINESS WIRE)--Aug 22, 2018--Most people have enough trouble trying to manage one business, never mind two. Pat Mercuri is not only the CEO and founder of Managed Direct Response, a leading direct marketing firm started back in 2001, but also a Senior Associate at the McMonigle Group, the leading realty company for luxury homes in Orange County.
“I know it sounds crazy, but it is a win-win for both my real estate and mortgage customers that I serve through Managed Direct Response,” said Pat Mercuri. “When I talk to people who want to sell their house, I ask them who you would want to market your house: a regular Realtor® or a Realtor® who owns a direct mail company? It is a no brainer in their opinion.
“Similar benefits apply to my mortgage clients. Their prospects are folks who are going to buy or sell a home and need a mortgage and I talk to those folks constantly. I know the types of messages that resonate with them, the type of direct mail pieces they read, and the ones they throw away,” said Mercuri.
“I share this knowledge with my mortgage clients so they can develop the most successful direct mail campaigns. That is how everyone wins. My expertise is not from an ivory tower -- it comes from the daily experience of selling homes in Orange County and owning my marketing company. The only drawback is that I don’t get to see my family as much as I would like.”
For the last 20 years Pat Mercuri has grown Managed Direct Response into one of Orange County’s premier direct marketing firms with expertise in mortgage, solar, and automotive sectors. His company has mailed millions of pieces during that time and grown to 40 employees.
About Managed Direct Response
Managed Direct Response is a generator of positive results for leading companies across the country. Managed Direct Response applies the latest data, technology and testing techniques to create measurable impact for their clients. Its Founder Pat Mercuri has been nominated on numerous occasions for the Excellence in Entrepreneurship Awards by the Orange County Business Journal. Visit www.managedmktg.com for additional information.
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CONTACT: Managed Direct Response
714-448-0993 Cell number
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: COMMUNICATIONS MARKETING CONSTRUCTION & PROPERTY RESIDENTIAL BUILDING & REAL ESTATE OTHER CONSTRUCTION & PROPERTY
SOURCE: Managed Direct Response
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PUB: 08/22/2018 03:47 PM/DISC: 08/22/2018 03:47 PM