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‘Subliminal’ Gimmick May Have Won Essay Contest For Senior

June 6, 1989

HOUMA, La. (AP) _ The subtle commands sprinkled through Jason Loupe’s essay on ″The Power of Subliminal Messages″ might very well have helped the youngster win a state writing contest.

The high school senior’s 250-word essay told how advertisers use hidden messages to influence consumers. Printed in tiny letters at 13 locations within the work was the message: ″Give this essay first place.″

″Jason had that little gimmick in there, which I think the judges went for,″ said Loupe’s English teacher, Raphael Songe. ″Everything else being just about equal, I think it gave him the edge.″

″When I entered the contest, everybody said we should write something that would intrigue the judges and add a little twist to make it something special,″ said Loupe. ″I thank that little twist is what did it.″

Loupe got a typewriter for finishing first among 10,000 students from 47 public schools.

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