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Why is communication key when listing a home?

January 3, 2019

Communication is vital to the success of a real estate transaction for a number of reasons.

Sellers need to communication why they are moving. What is there motivation? Do they need to be in another state within a certain time frame? Have they bought another property and do not want to hold two properties? Are they downsizing? Retiring?

Once the real estate agent understands the seller’s motivation, the agent is better able to guide the seller.

Agents need to communicate the state of the market to the sellers. Is it a buyer’s market? Is it a seller’s market? Is one neighborhood selling faster than others? Is a specific price point selling faster than others?

It’s an agent’s job to guide and advise the sellers on current market conditions.

It is also important for the agent to communicate market conditions during the time the house is active. Have more homes come on the market since the seller’s home has been active? How many similar priced homes have gotten accepted offers since the sellers home has hit the market? These conversations can educate the seller if the home is priced correctly or not.

Once there is an accepted offer, the agent needs to communicate any inspection item requests that come up.

Communicating inspection items in writing is always the best way to go. All parties — buyers and sellers, the buyer’s agent and the listing agent — are all communicating off one document. This typically alleviates any gray area.

Communicating when contracts need to be signed, when mortgage commitments are waived and when walk-throughs are taking place are also important parts of the transaction.

The feedback we always hear from our clients is how grateful they were to always “be in the communication loop.” They always knew what was going on during the process.

Selling a home is typically one of a person’s most valuable assets. Our job is to make this process as smooth as possible, with the least amount of stress. Communicating each step of the way is a sure-fire way to accomplish this goal.

Jeannie Kasindorf,

Auslander Kasindorf Group/Keller Williams Realty, (203) 504-3072, jkasindorf@kw.com.

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