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Cardmaker Halts Shipment Of Alcohol-Related Graduation Cards

June 2, 1988

KANSAS CITY, Mo. (AP) _ Hallmark Cards will stop making graduation cards that emphasize drinking, following protests by a California chapter of Mothers Against Drunk Driving, the company said Wednesay.

Diane Wall, a spokeswoman for the Kansas City-based card manufacturer, said the company decided Tuesday ″to discontinue manufacturing and shipping alcohol-related graduation cards.″

The controversy started last week in Huntington Beach, Calif., when Edison High School parents showed MADD officals a card depicting a refrigerator filled with Coors beer and a single egg.

″Don’t go to graduation without a good breakfast first,″ the card reads.

Another card suggests that graduates wear loose-fitting gowns so they can ″hide at least two bottles of champagne underneath.″

″How can a company, which advertises, ‘When you care enough to send the very best, send Hallmark,’ produce cards which encourage alcohol and drunken driving?″ asked Janet Cater, director of the Orange County chapter of Mothers Against Drunk Driving.

Ms. Cater said Tuesday’s decision was insufficient because the cards are still available in some stores. However, Ms. Wall said graduation season is coming to an end and ″most of the cards will come down very shortly.″

Ms. Wall said she did not have exact figures on the number of graduation cards that had reference to alcohol.

″Hallmark offers about 600 graduation card designs, and less than 1 percent deal with alcohol-related subject matter,″ she said. ″It is a very small percentage.″

She said the complaints that spurred the company’s action came primarily from Orange County, Calif.

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