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PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

Draper James Launches Its First-Ever Swim Collection in Partnership with Helen Jon

February 27, 2019

NEW YORK--(BUSINESS WIRE)--Feb 27, 2019--Today, Draper James unveiled its first-ever swim collection with Helen Jon. The first delivery of the Draper James x Helen Jon collection consists of 20 designs, including swimwear, rash guards, cover-ups, and beachside dresses. The collection, which will continue to evolve throughout the year, presents a modern twist on timeless style, capturing the signature Southern aesthetic of Draper James, while staying true to the classic design and supportive fit the Helen Jon customer loves.

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Reese Witherspoon, founder and creative director of Draper James, expressed her excitement for Draper James’ first-ever swim collection by stating, “Our [Draper James] customer has consistently asked for swimwear. We are thrilled to offer this staple for her with Helen Jon, a brand known for its excellent quality and fit. I can’t wait to see our customers wearing the pieces.”

The collection is available in sizes XS-XL and prices start at $67.00. The collection is available at DraperJames.com, Draper James Nashville, Draper James Dallas, HelenJon.com and select swim retailers.

“We are thrilled to partner with Draper James,” says Gwyn Prentice, co-founder of Helen Jon. “The brand Reese Witherspoon has created is aligned with our priorities - creating high quality products that fit a woman’s body beautifully and have those special details that set it apart.”

Follow the conversation @HELENJON @DraperJames #HJxDJ #MyDraperJames.

About Helen Jon: Helen Jon is a swimwear and resort wear brand that prides itself on superior product quality, perfect tailoring, and supportive fabrics. When the endless pursuit of the perfect swimwear led them to create their own, Gwyn Prentice and Missy Neville knew they could create an entire brand for women like themselves. The Helen Jon swim line, featuring one-piece suits, bikinis, tankinis, cover-ups and swim totes, is in its seventh full year as a brand. The brand retails in more than 350 resorts, boutiques, and stores in North America, Europe, the Caribbean, and the Virgin Islands. For more information, please visit www.helenjon.com or follow us on Instagram and Facebook.

About Draper James: Draper James is a Southern-inspired lifestyle brand that embodies the personal style and sensibility of its Founder and Creative Director, Reese Witherspoon. Reese named the brand after her grandparents who taught her everything she knows about gracious Southern living. Draper James brings contemporary, yet timeless Southern style to your wardrobe and home, no matter where you live. The direct-to-consumer business launched online in May 2015 followed by its flagship store in Nashville that fall. Draper James also has brick-and-mortar locations in Dallas and Lexington and Atlanta. Designed in-house, the collection consists of ready-to-wear, accessories, and home accents. For more information, please visit www.draperjames.com and follow @draperjames on Instagram, Facebook, Twitter, YouTube and Snapchat.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190227005198/en/

CONTACT: Alyssa Ahern

Alison Brod Marketing + Communications

212.230.1800

draperjames@alisonbrodmc.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: RETAIL FASHION

SOURCE: Draper James

Copyright Business Wire 2019.

PUB: 02/27/2019 09:03 AM/DISC: 02/27/2019 09:03 AM

http://www.businesswire.com/news/home/20190227005198/en