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Gabriel Unveils New Brand Messaging and Website

November 19, 2018

AKRON, Ohio--(BUSINESS WIRE)--Nov 19, 2018--Gabriel, an industry-leading specialty chemical manufacturer based out of Akron, Ohio, has launched a new brand messaging platform and website to help communicate their extensive product and service offerings to its ever-growing customer base.

Gabriel invites visitors to explore its new website. It was designed to be more intuitive and user-friendly as they combined recent acquisitions of Ranbar® and RoyOxy® into one easy-to-navigate site. Also new to the site are the addition of videos and starting formulation ideas from their technical team. Created with the user experience in mind, the website has been designed using the latest technology so it’s compatible with today’s browsers and mobile devices.

Gabriel has completed the integration of all its acquisitions and made significant investments in capacity. It has refined its Go-To Market approach featuring a strong direct sales team, full-featured Application Development lab, and an R&D team staffed with leading industry chemists and engineers.

Gabriel now offers the most complete line of resins, curing agents, and performance additives for the Coatings, Adhesives, and Composite markets.

“There is a new, important brand story to tell at Gabriel. Our accomplishments over the past few years speak volumes towards our commitment to providing the highest quality and most advanced products in our industry. Our new marketing platform helps cement Gabriel’s reputation as an industry-leader,” said Seth Tomasch, CEO of Gabriel.

Gabriel has served specialty chemical markets with scalable, customized solutions since 1955. While growth has been consistent, the company is experiencing rapid growth of orders and attracting more customers from around the globe. Gabriel attributes their success partially to recent changes to their business platform.

“Not many companies have the kind of experience we do serving this industry. We deliver solutions that meet our customers’ exact specifications and we do it without any compromise to quality or safety. As we continue to handle larger volume orders, we’re noticing experience and safety have become a higher priority for our customers. Our systems are already in place to meet this demand,” said Seth Tomasch, CEO of Gabriel.

About Gabriel

Gabriel is a market-leader in epoxy curing agents, Phenoxy & alkyd resins, and complex specialty chemical manufacturing. They manufacture and deliver an extensive line of proprietary products serving the coatings, adhesives, and composites industries. Gabriel also offers custom manufactured chemicals utilizing multi-step chemistries and processes. Gabriel is a company within the Audax Private Equity portfolio. For additional information, please visit www.gabrielchem.com, or call Marianne Riemer, VP of Sales, 330-517-2393.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181119005909/en/

CONTACT: Sara Damante, Marketing Manager Gabriel Chemical

330-622-5521

sara.damante@gabrielchem.com

KEYWORD: UNITED STATES NORTH AMERICA OHIO

INDUSTRY KEYWORD: MANUFACTURING CHEMICALS/PLASTICS OTHER MANUFACTURING

SOURCE: Gabriel

Copyright Business Wire 2018.

PUB: 11/19/2018 05:25 PM/DISC: 11/19/2018 05:25 PM

http://www.businesswire.com/news/home/20181119005909/en

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