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Texas Firm Sues To Stop Illegal Use Of Corona Trademark On Clothes

October 15, 1987

LOS ANGELES (AP) _ A Texas firm that owns exclusive U.S. marketing rights for the Corona beer trademark says it has obtained a court order to halt other companies from using the trendy blue and yellow logo.

Los Angeles attorney Joseph A. Yanny said in a prepared statement that he had filed a federal lawsuit in Los Angeles on behalf of Procermex Inc., of San Antonio, Texas, to keep other companies from selling clothes bearing the popular Mexican beer’s logo.

Yanny said a gag order prevented disclosure of the lawsuit before Wednesday. He said the order was issued so the suit would not interfere with federal marshals’ efforts to confiscate items illegally containing the trademark.

″Had the disclosure been made to the public, many of the defendants would have dumped and destroyed the goods before they could have been seized, and we would have lost valuable evidence necessary to proceed with this case,″ he said.

Earlier this month, U.S. marshals with search warrants seized more than 10,000 pieces of merchandise emblazoned with the trademark for the beer, which initially was popular with California surfers returning from Mexico before gaining wider acceptance.

Yanny said the court order directs all defendants in the case to turn over unauthorized merchandise with the Corona trademark to Procermex attorneys pending further proceedings.

Procermex President Roberto Viejo said misuse of the trademark had been going on across the country.

″Los Angeles is not an isolated sore spot or incident,″ Viejo said. ″This type of unauthorized activity is going on all over the country in places like San Francisco, San Diego, Texas, Florida and other cities on the East Coast.″

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