Netflix show sparks uptick in donations to Goodwill

January 17, 2019
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Greg Hughes sorts through donations in the bay area of Goodwill's Retail & Donation Center Tuesday in Huntington.

HUNTINGTON — Netflix has people cleaning out their closets, cluttered rooms and garages, and Goodwill is seeing a huge wave of donations in the Tri-State area.

Local Goodwill officials attribute much of the uptick in donations to the recently released series “Tidying Up with Marie Kondo,” a minimalist home and life improvement show based on the popular 2014 book “The Life-Changing Magic of Tidying Up” and starring the book’s author, Japanese organization expert Marie Kondo.

“We believe this show has made an impact on our January donations so far this year,” said Gina Browning, director of marketing, public awareness and social media for Goodwill Industries of KYOWVA Area Inc. in Huntington. “We are not only getting more items, we are getting more high-quality items as well.”

The show features Kondo helping families to organize clutter by placing items in a pile in different categories and then only keeping items that “spark joy.”

Items that don’t spark joy are thanked and then discarded, sold or donated to organizations like Goodwill and consignment shops.

Browning says January is typically a good donation time anyway for Goodwill, but this year it’s been different.

“People make New Year’s resolutions to clean up around the home, but this year it seems more extreme. We believe the Netflix show ‘Tidying Up with Marie Kondo’ has made it more trendy to unclutter your home and garage and donate those unwanted items,” Browning said.

Browning said locations that are part of the Goodwill Industries of KYOWA Area Inc. are seeing increases in donations of clothes, shoes, furniture, accessories, home goods, books, toys, electronics and many other items.

“We even made a meme for our Facebook page that says, ’Me and my squad on our way to Goodwill to get some good stuff thanks to everyone watching the Marie Kondo Netflix special/” she said. “We are urging folks to stop by one of our locations and check out all the good stuff we have right now.”

Goodwill Industries of KYOWA Area Inc. is a multiservice agency that offers job training, education and job-finding skills to people with disabilities and disadvantaging conditions, according to Browning. The agency also provides individual, family and group counseling, consumer credit counseling services, homebuyer education programs, as well as community paper, cardboard and electronic recycling, industrial and janitorial contract services and community enrichment events, she said.

Donations to Goodwill are tax-deductible, Browning added.

To find information about donating to Goodwill in the Tri-State area, go online to www.goodwillhunting.org.

National reports indicate that thrift shops, consignment stores and used bookstores are also reaping benefits from the Netflix show.

“January and February is our slow season due to most people waiting until spring to do ’spring cleaning/but this January I have never seen our stores so full of items,” said Matt Perkins, owner of Second Hand Rose, which has three consignment shops in the Ashland area — an adult clothing store, a children’s clothing store and a furniture and decor store.

“We couldn’t figure out why this increase was happening until a few of our consigners told us about the Tidying Up’ show on Netflix,” Perkins said. “Since this show, it’s like everyone is doing spring cleaning right now in the wintertime.”

For information about Second Hand Rose stores, go online to www.mysecondhandrose.com.

Follow reporter Fred Pace at Facebook.com/FredPaceHD and via Twitter @FredPaceHD.


Video of the official Netflix trailer for “Tidying Up” accompanies this story at www.heralddispatch.com.

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