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Aurora Mobile Limited Announces Third Quarter 2018 Unaudited Financial Results

November 20, 2018

SHENZHEN, China, Nov. 20, 2018 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (“Aurora Mobile” or the “Company”) (NASDAQ:JG), a leading mobile big data solutions platform in China, today announced its unaudited financial results for the third quarter ended September 30, 2018.

Third Quarter 2018 Financial Highlights

-- Revenues were RMB196.8 million (US$28.7 million), an increase of 116% year-over-year. -- Cost of revenues was RMB143.6 million (US$20.9 million), an increase of 111% year-over-year. -- Gross profit was RMB53.2 million (US$7.7 million), an increase of 130% year-over-year. -- Total operating expenses were RMB78.9 million (US$11.5 million), an increase of 76% year-over-year. -- Net losswas RMB8.6 million (US$1.3 million), compared with net loss of RMB23.3 million for the same period of last year. -- Adjusted EBITDA (non-GAAP)was negative RMB6.9 million (US$1.0 million), compared with negative RMB18.9 million for the same period of last year.

Third Quarter 2018 Operational Highlights

-- Number of mobile appsutilizing at least one of the Company’s developer services, or the cumulative app installations, increased to approximately 991,000 as of September 30, 2018 from approximately 648,000 as of September 30, 2017. -- Number of monthly active unique mobile devicesincreased to 1.03 billion in September 2018 from 739 million in September 2017. -- Cumulative SDK installations increased to 17.4 billion as of September 30, 2018 from 9.9 billion as of September 30, 2017. -- Number of paying customers increased to 1,877 in the third quarter of 2018 from 1,311 in the third quarter of 2017.

“In the third quarter of 2018, we delivered strong financial and operational results where the number of mobile apps using our services grew from 648,000 as of September 30, 2017 and 888,000 as of June 30, 2018 to approximately 991,000 as of September 30, 2018,” commented Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile.

“The number of monthly active unique devices we covered increased from 739 million in September 2017 and 971 million in June 2018 to 1.03 billion in September 2018. Cumulative SDK installations increased sequentially from 14.9 billion and 9.9 billion during the third quarter last year to 17.4 billion. The number of paying customers increased from 1,602 last quarter and 1,311 during the third quarter of 2017 to 1,877.

“Building on good growth momentum in the previous quarter, third quarter revenues grew to RMB196.8 million from RMB165.1 million last quarter and RMB91.2 million during the third quarter last year, an increase of 19% and 116%, respectively. The increase was contributed by both a higher number of paying customers and higher average spending per paying customer for our developer services and data solutions businesses.”

Mr. Fei Chen, President of Aurora Mobile, commented: “Developer services revenues increased by 51% year-over-year from RMB10.4 million to RMB15.7 million, primarily due to growth in the number of paying customers from 804 to 1,170.

“Within the data solutions revenues, targeted marketing revenue increased by 114% from RMB74.5 million to RMB159.0 million year-over-year. The increase was fueled by the increases in both the number of customers and the average spending per paying customer. Our targeted marketing business, which is purely performance based, continued to see strong growth traction. Demand from our existing customers as well as new customers resulted in a 21% quarter-over-quarter strong revenue growth.

“Other vertical data solutions revenues increased by 253% year-over-year from RMB6.2 million to RMB22.0 million. This was mainly due to the increases in both the number of paying customers and average spending per paying customer.”

Mr. Shan-Nen Bong, Chief Financial Officer of Aurora Mobile, added, “With the strong year-over-year growth in both the revenue and gross profit, of 116% and 130% respectively, and the scalability of our business model, we managed to narrow the net loss to RMB8.6 million in the third quarter of 2018, compared to net loss of RMB23.3 million in the same quarter last year.”

Third Quarter 2018 Financial Results

Revenues were RMB196.8 million (US$28.7 million), an increase of 116% from RMB91.2 million in the same quarter of last year, mainly due to an increase in the number of customers by 43% from 1,311 in the third quarter of 2017 to 1,877 in the third quarter of 2018, and an increase in average spending per customer by 51% from RMB69,500 in the third quarter of 2017 to RMB104,800 in the third quarter of 2018.

Cost of revenues was RMB143.6 million (US$20.9 million), an increase of 111% from RMB68.1 million in the third quarter of 2017. The increase was mainly due to the increases in the cost of media inventory by RMB69.9 million, bandwidth cost by RMB3.1 million, staff cost by RMB0.6 million and depreciation of servers by RMB0.6 million.

Gross profit was RMB53.2 million (US$7.7 million), an increase of 130% from RMB23.1 million year-over-year, mainly due to the significant revenue growth during the same period.

Total operating expenses were RMB78.9 million (US$11.5 million), an increase of 76% from RMB44.9 million in the same quarter of last year.

-- Research and development expenseswere RMB37.2 million (US$5.4 million), an increase of 93% from RMB19.2 million in the same quarter of last year, mainly due to increases in staff cost by RMB13.1 million, bandwidth and cloud cost by RMB2.3 million, and depreciation of servers by RMB1.2 million. -- Sales and marketing expenses were RMB24.2 million (US$3.5 million), an increase of 38% from RMB17.5 million in the same quarter of last year, mainly due to an increase in the staff cost by RMB6.5 million. -- General and administrative expenses were RMB17.6 million (US$2.6 million), an increase of 113% from RMB8.2 million in the same quarter of last year, mainly due to increases in professional fees by RMB2.2 million and staff cost by RMB4.5 million.

Loss from operations was RMB25.8 million (US$3.8 million), compared with RMB21.9 million in the same quarter of last year.

Net Loss was RMB8.6 million (US$1.3 million), compared with RMB23.3 million in the same quarter of last year.

Adjusted net loss (non-GAAP) was RMB14.1 million (US$2.1 million), compared with RMB21.4 million for the same period of last year.

Adjusted EBITDA (non-GAAP) was negative RMB6.9 million (US$1.0 million) compared with negative RMB18.9 million for the same period of last year.

As of September 30, 2018, the Company had cash and cash equivalents and restricted cash of RMB681.6 million (US$99.2 million), compared with RMB208.3 million as of December 31, 2017.

Business Outlook

For the fourth quarter of 2018, the Company expects total revenues to be between RMB215 million and RMB220 million, representing year-over-year growth of approximately 92% to 96%.

The above outlook is based on the current market conditions and reflects the Company’s current and preliminary estimates of market and operating conditions and customer demand, which are all subject to change.

Conference Call

The Company will host a conference call to discuss the earnings at 7:00 a.m. Eastern Time on Tuesday, November 20, 2018 (8:00 p.m. Hong Kong time on the same day).

Dial-in numbers for the live conference call are as follows:

International: +65-6713-5090 U.S.: +1-845-675-0437 Hong Kong: +852 3018-6771 China: 400-620-8038 Passcode: 5778115

A telephone replay of the call will be available after the conclusion of the conference call through 9:00 p.m. U.S. Eastern Time, November 27, 2018.

Dial-in numbers for the replay are as follows:

International: +61-2-8199-0299 U.S. Toll Free: 1-855-452-5696 Passcode: 5778115

A live and archived webcast of the conference call will be available on the Investor Relations section of Aurora Mobile’s website at http://ir.jiguang.cn/.

Use of Non-GAAP Financial Measures

In evaluating the business, the Company considers and uses two non-GAAP measures, adjusted net loss and adjusted EBITDA, as supplemental measures to review and assess its operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company defines adjusted net loss as net loss excluding share-based compensation and change in fair value of derivative liability. The Company defines adjusted EBITDA as net loss excluding interest expense, depreciation of property and equipment, amortization of intangible assets, income tax (expense) benefit, share-based compensation and change in fair value of derivate liability.

The Company believes that adjusted net loss and adjusted EBITDA help identify underlying trends in its business that could otherwise be distorted by the effect of certain expenses that it includes in loss from operations and net loss.

The Company believes that adjusted net loss and adjusted EBITDA provide useful information about its operating results, enhance the overall understanding of its past performance and future prospects and allow for greater visibility with respect to key metrics used by the management in their financial and operational decision-making.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using adjusted net loss and adjusted EBITDA is that they do not reflect all items of income and expense that affect the Company’s operations. Further, the non-GAAP financial measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages you to review its financial information in its entirety and not rely on a single financial measure.

Reconciliations of the non-GAAP financial measures to the most comparable U.S. GAAP measure are included at the end of this press release.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading mobile big data solutions platform in China, and a pioneer in providing mobile developer services such as push notification, instant messaging, analytics, sharing and short message service (SMS). Aurora Mobile has accumulated data from approximately 991 thousand mobile applications that have utilized the Company’s developer services and nearly 17.4 billion installations of the Company’s software development kits (SDKs), with monthly active unique device base of nearly 1.03 billion, as of September 2018. Based on Aurora Mobile’s vast data coverage and insights garnered, the Company has expanded its offerings into big data solutions, including targeted marketing, financial risk management, market intelligence and location-based intelligence. By utilizing artificial intelligence and machine learning, Aurora Mobile strives to help improve productivity for businesses and society through harnessing the power of mobile big data to derive actionable insights and knowledge.

For more information, please visit http://ir.jiguang.cn/

For investor and media inquiries, please contact:

Aurora Mobile Limited ir@jiguang.cn

ChristensenIn ChinaMr. Christian ArnellPhone: +86-10-5900-1548E-mail: carnell@christensenir.com

In U.S.Ms. Linda BergkampPhone: +1-480-614-3004Email: lbergkamp@ChristensenIR.com

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Footnote:

This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB6.8680 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of September 28, 2018.

AURORA MOBILE LIMITED UNAUDITED INTERIM CONDENSED CONSOLIDATED INCOME STATEMENTS (Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”)) Three months ended Nine months ended -------------------------------------------- --------------------------------- September June 30, September 30, September September 30, 30, 30, 2017 2018 2018 2017 2018 --------- ---------- --------------------- ---------- --------------------- RMB RMB RMB US$ RMB RMB US$ Revenues 91,152 165,125 196,771 28,650 172,639 488,288 71,096 Cost of revenues (68,080 ) (118,102 ) (143,616 ) (20,911 ) (134,095 ) (353,520 ) (51,474 ) ------- - -------- - -------- - ------- - -------- - -------- - ------- - Gross profit 23,072 47,023 53,155 7,739 38,544 134,768 19,622 ------- - -------- - -------- - ------- - -------- - -------- - ------- - Operating expenses Research and development (19,241 ) (31,611 ) (37,200 ) (5,416 ) (50,162 ) (93,224 ) (13,574 ) Sales and marketing (17,453 ) (21,629 ) (24,156 ) (3,517 ) (42,474 ) (63,216 ) (9,204 ) General and administrative (8,237 ) (15,433 ) (17,554 ) (2,556 ) (23,945 ) (46,574 ) (6,781 ) ------- - -------- - -------- - ------- - -------- - -------- - ------- - Total operating expenses (44,931 ) (68,673 ) (78,910 ) (11,489 ) (116,581 ) (203,014 ) (29,559 ) ------- - -------- - -------- - ------- - -------- - -------- - ------- - Loss from operations (21,859 ) (21,650 ) (25,755 ) (3,750 ) (78,037 ) (68,246 ) (9,937 ) ------- - -------- - -------- - ------- - -------- - -------- - ------- - Foreign exchange (loss) gain, (1,561 ) 424 921 134 (2,174 ) (74 ) (11 ) net Interest income 96 80 965 141 247 1,104 161 Interest expense (46 ) (1,901 ) (2,494 ) (363 ) (66 ) (4,455 ) (649 ) Other income 103 1,919 5,772 840 557 7,809 1,137 Change in fair value of - 9,294 12,008 1,748 - 21,302 3,102 derivative liability ------- - -------- - -------- - ------- - -------- - -------- - ------- - Loss before income taxes (23,267 ) (11,834 ) (8,583 ) (1,250 ) (79,473 ) (42,560 ) (6,197 ) ------- - -------- - -------- - ------- - -------- - -------- - ------- - Income tax benefit 9 - - 3,969 5 1 ------- - -------- - -------- - ------- - -------- - -------- - ------- - Net loss (23,258 ) (11,834 ) (8,583 ) (1,250 ) (75,504 ) (42,555 ) (6,196 ) ------- - -------- - -------- - ------- - -------- - -------- - ------- -

AURORA MOBILE LIMITED UNAUDITED INTERIM CONDENSED CONSOLIDATED INCOME STATEMENTS (continued) (Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”), except for number of shares and per share data) Three months ended Nine months ended ------------------------------------------------------ ---------------------------------------- September June 30, September 30, September September 30, 30, 30, 2017 2018 2018 2017 2018 ------------ ------------ -------------------------- ------------ -------------------------- RMB RMB RMB US$ RMB RMB US$ Net loss attributable to Aurora (23,258 ) (11,834 ) (8,583 ) (1,250 ) (75,504 ) (42,555 ) (6,196 ) Mobile Limited’s shareholders Accretion of contingently redeemable (6,807 ) (10,279 ) (2,938 ) (428 ) (20,293 ) (24,094 ) (3,508 ) convertible preferred shares ---------- - ---------- - ---------- - ---------- - ---------- - ---------- - ---------- - Net loss attributable (30,065 ) (22,113 ) (11,521 ) (1,678 ) (95,797 ) (66,649 ) (9,704 ) to common shareholders ---------- - ---------- - ---------- - ---------- - ---------- - ---------- - ---------- - Net loss per share: Basic (0.70 ) (0.52 ) (0.17 ) (0.02 ) (2.24 ) (1.31 ) (0.19 ) Diluted (0.70 ) (0.52 ) (0.17 ) (0.02 ) (2.24 ) (1.31 ) (0.19 ) Shares used in net loss per share computation: Basic 42,666,670 42,666,670 67,374,846 67,374,846 42,666,670 50,993,235 50,993,235 Diluted 42,666,670 42,666,670 67,374,846 67,374,846 42,666,670 50,993,235 50,993,235 Other comprehensive loss Foreign currency (2,177 ) (2,059 ) 8,160 1,188 (5,787 ) 2,476 361 translation adjustments Total other comprehensive (2,177 ) (2,059 ) 8,160 1,188 (5,787 ) 2,476 361 loss, net of tax ---------- - ---------- - ---------- - ---------- - ---------- - ---------- - ---------- - Comprehensive (25,435 ) (13,893 ) (423 ) (62 ) (81,291 ) (40,079 ) (5,835 ) loss ---------- - ---------- - ---------- - ---------- - ---------- - ---------- - ---------- - Comprehensive loss attributable (25,435 ) (13,893 ) (423 ) (62 ) (81,291 ) (40,079 ) (5,835 ) to Aurora Mobile Limited

AURORA MOBILE LIMITED UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEET (Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”)) As of ------------------------------------- December 31, 2017 September 30, 2018 ----------------- ------------------ RMB RMB US$ ASSETS Current assets: Cash and cash equivalents 208,161 681,479 99,225 Restricted cash 115 115 17 Accounts receivable 49,594 131,735 19,181 Prepayments and other current assets 34,228 72,695 10,584 Amounts due from related parties 1,260 1,917 279 ----------------- --------- ------- Total current assets 293,358 887,941 129,286 ----------------- --------- ------- Non-current assets: Other non-current assets 1,806 4,872 709 Long-term investments 10,980 21,032 3,062 Property and equipment, net 53,023 97,510 14,198 Intangible assets, net 283 452 66 ----------------- --------- ------- Total non-current assets 66,092 123,866 18,035 ----------------- --------- ------- Total assets 359,450 1,011,807 147,321 ----------------- --------- ------- LIABILITIES, MEZZANINE EQUITY AND SHAREHOLDERS’ DEFICIT Current liabilities: Accounts payable 8,340 24,680 3,593 Deferred revenue and customer deposits 49,557 59,488 8,662 Accrued liabilities and other current liabilities 52,639 92,689 13,495 Amounts due to related parties 6,110 3,361 489 ----------------- --------- ------- Total current liabilities 116,646 180,218 26,239 ----------------- --------- ------- Non-current liabilities: Other non-current liabilities 216 159 23 Deferred tax liabilities 5 - - Deferred revenue 330 70 10 Convertible notes - 214,217 31,191 ----------------- --------- ------- Total non-current liabilities 551 214,446 31,224 ----------------- --------- ------- Total liabilities 117,197 394,664 57,463 ----------------- --------- -------

AURORA MOBILE LIMITED UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEET (continued) (Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”), except for number of shares and per share data) As of --------------------------------------- December 31, 2017 September 30, 2018 ----------------- -------------------- RMB RMB US$ Mezzanine equity 466,637 - - Shareholders’ (deficit) equity Common shares 26 48 7 Additional paid-in capital 13,689 919,370 133,863 Accumulated deficit (234,810) (301,462) (43,894) Accumulated other comprehensive loss (3,289) (813) (118) ----------------- --------- -------- Total shareholders’ (deficit) equity (224,384) 617,143 89,858 ----------------- --------- -------- Total liabilities, mezzanine equity and shareholders’ deficit 359,450 1,011,807 147,321 ----------------- --------- --------

AURORA MOBILE LIMITED RECONCILIATION OF GAAP AND NON-GAAP RESULTS (Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”)) Three months ended Nine months ended ------------------------------------------- --------------------------------- September 30, June 30, September 30, September 30, September 30, 2017 2018 2018 2017 2018 ------------- -------- ------------------ ------------- ------------------ RMB RMB RMB US$ RMB RMB US$ Reconciliation of Net Loss to Adjusted Net Loss: Net loss (23,258) (11,834) (8,583) (1,250) (75,504) (42,555) (6,196) Add: Share-based compensation 1,849 4,057 6,493 945 6,510 13,387 1,949 Change in fair value of - (9,294) (12,008) (1,748) - (21,302) (3,102) derivative liability ------------- -------- -------- ------- ------------- -------- ------- Adjusted net loss (21,409) (17,071) (14,098) (2,053) (68,994) (50,470) (7,349) ------------- -------- -------- ------- ------------- -------- ------- Reconciliation of Net Loss to Adjusted EBITDA: Net loss (23,258) (11,834) (8,583) (1,250) (75,504) (42,555) (6,196) Add: Interest expense 46 1,901 2,494 363 66 4,455 649 Depreciation of property and 2,478 4,015 4,599 670 6,014 11,924 1,736 equipment Amortization of intangible 9 27 71 10 9 125 18 assets Income tax benefit (9) - - - (3,969) (5) (1) ------------- -------- -------- ------- ------------- -------- ------- EBITDA (20,704) (5,891) (1,419) (207) (73,355) (26,056) (3,794) Add: Share-based compensation 1,849 4,057 6,493 945 6,510 13,387 1,949 Change in fair value of - (9,294) (12,008) (1,748) - (21,302) (3,102) derivative liability ------------- -------- -------- ------- ------------- -------- ------- Adjusted EBITDA (18,855) (11,128) (6,934) (1,010) (66,845) (33,971) (4,947) ------------- -------- -------- ------- ------------- -------- -------

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