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Air Fresheners: Global Market Analysis & Outlook 2018-2023 - Product Innovations to Drive the Market - ResearchAndMarkets.com

October 3, 2018

DUBLIN--(BUSINESS WIRE)--Oct 3, 2018--The “Global Air Freshener Market - Growth, Trends, and Forecast (2018 - 2023)” report has been added to ResearchAndMarkets.com’s offering.

The air freshener market is projected to grow at the rate of 7.3% during the forecast period 2018 to 2023.

Growing consumer inclination towards aromatherapy is expected to play a key role to drive the market growth, especially in developed economies. Additionally, increasing product developments and growing preference for electronic residential air purifiers over traditional air fresheners is likely to support market growth across the globe. Increasing consumer awareness about air freshener composition is likely to play key role in the upcoming years as the majority of air freshener compositions are undisclosed and unknown.

Due to the growing demand, key players are planning to reveal the ingredients used in air fresheners, for instance, the P&G company said it will reveal the fragrance composition -down to 0.01% of content- for all products sold in the US and Canada by the end of 2019. It intends to start with its Tide laundry detergents, Herbal Essences shampoos, Febreze air fresheners and Olay skin care products. This factor is expected to create a huge impact on market growth.

Highlights

Product Innovations to Drive the Market Growing Demand of Air Fresheners for Household Application Rising Popularity of Aromatherapy to Drive the Market in Europe

Key Developments in the Air Freshener Market

InventHelp inventor develops modernized automotive air freshener and it is currently available for licensing or sale to manufacturers or marketers. Febreze ONE air and fabric freshner, a product of P&G, a first-of-its-kind product containing no aerosols, no dyes and no heavy perfumes, has been named a Product of the Year winner for 2018. After being introduced last year, Febreze ONE has received top honors in the Air Care category of the worlds largest consumer-voted award for product innovation.

Topics Covered

1. Introduction

2. Air Freshener Market Insights

3. Air Freshener Market Dynamics

4. Air Freshener Market Segmentation

5. Air Freshener Market by Geography

6. Air Freshener Market Competitive Landscape

7. Company Profiles

Air Delights Inc. Church & Dwight Co. Inc Dabur India Ltd. Farcent Enterprise Co. Ltd. Hamilton Beach Brands Holding Company Henkel AG & Company Kobayashi Pharmaceutical Co. Ltd. Procter & Gamble Co. Reckitt Benckiser Group PLC Rexair LLC S. C. Johnson & Son The Godrej Group

For more information about this report visit https://www.researchandmarkets.com/research/fm5r7p/air_fresheners?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20181003005357/en/

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Related Topics:Air Fresheners

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INDUSTRY KEYWORD: RETAIL OTHER RETAIL

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 10/03/2018 05:14 AM/DISC: 10/03/2018 05:14 AM

http://www.businesswire.com/news/home/20181003005357/en

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