Harvard Business Review Announces New Podcast Network, HBR Presents
BOSTON--(BUSINESS WIRE)--Apr 3, 2019--Harvard Business Review today announced the launch of HBR Presents, a network of business podcasts curated by HBR editors.
HBR Presents will feature partner-created podcasts covering a wide range of business and management topics – from the impact of AI on business and society to iconic case studies from Harvard Business School. HBR will provide distribution, advertising sales, and audience development support to partners vetted and approved by HBR’s editorial review team.
The network builds on HBR’s highly successful original podcasts – HBR IdeaCast, Dear HBR:, and Women at Work – which together have more than 2 million monthly downloads. The IdeaCast, HBR’s flagship podcast featuring leading thinkers in business and management, is now in its 13th year. Dear HBR: and Women at Work launched in January 2018 and quickly gained loyal followings. These podcasts have been sponsored by premium brands such as American Express, Deloitte Digital, LinkedIn, and SAS.
“We know there’s an appetite for even more high-quality audio programming from HBR,” said HBR editor in chief Adi Ignatius. “HBR Presents is a unique, hyper-focused network of business podcasts that will allow us to reach our audience in different ways – and connect partners and sponsors with HBR’s highly engaged listeners.”
The network has four partner shows at launch, with the goal of adding up to 10 podcasts annually:
- After Hours. Harvard Business School professors Youngme Moon, Mihir Desai, and Felix Oberholzer-Gee discuss and debate current events that sit at the crossroads of business and culture—from Facebook, to free trade, to the #MeToo movement.
- Cold Call. Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the twice-monthly podcast features Harvard Business School faculty discussing cases they’ve written and the lessons they impart.
- Exponential View with Azeem Azhar. Azeem Azhar, curator of the Exponential View newsletter, goes deep in conversation with leading thinkers about how AI and other exponential technologies are transforming our business models, political economy, and society.
- FOMO Sapiens with Patrick McGinnis. Patrick McGinnis, creator of the term FOMO (Fear of Missing Out) and author of The 10% Entrepreneur, talks to leaders about how they choose from among the many opportunities in their busy lives and find the courage to miss out on the rest.
HBR Presents was piloted in October 2018 with one podcast, After Hours, which is currently sponsored by First Republic Bank. Downloads of After Hours have grown 700% since joining the network.
Shows are available on Apple Podcasts, Spotify, RadioPublic, and anywhere else podcasts are found.
About Harvard Business Review
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190403005592/en/
CONTACT: Amy Poftak
Director of Communications
KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS
INDUSTRY KEYWORD: ENTERTAINMENT TV AND RADIO
SOURCE: Harvard Business Review
Copyright Business Wire 2019.
PUB: 04/03/2019 10:33 AM/DISC: 04/03/2019 10:33 AM