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United States Co-Branded and Affinity Cards Market Report 2019

September 10, 2019

DUBLIN--(BUSINESS WIRE)--Sep 10, 2019--

The “Co-Branded and Affinity Cards in the U.S., 7th Edition” report has been added to ResearchAndMarkets.com’s offering.

Co-branded credit cards remain integral to issuers and retail partners alike: the report estimates that, in 2018, co-branded credit cards generated $990 billion in purchase value, up an average of 7.9% from 2016.

Travel and entertainment brands continue to dominate spending share, thanks to their high-spending affluent users. Co-branded card and loyalty programs increasingly serve as profit drivers for airlines - no surprise given the leverage industry consolidation and the treasure trove of customer information they can share with issuers keen to cross-sell products and services.

The stakes are high: At American Airlines alone, some $3.1 billion in program miles were earned in 2018, while $3.4 billion in miles were redeemed.

Yet retailer co-branded credit card purchase value grew at the fastest annual rate travel and entertainment co-brands. Costco AnyWhere Visa performance has helped lift the entire segment, surpassing $100 billion in purchase value in 2018 while helping issuing partner Citibank build loans - an uncommon task for a co-branded card program that has begun to pay off.

Meanwhile, the rewards train continues to gather steam, as consumers continue to convert their non-rewards cards an assortment of rewards-based options. Ironically, while rewards are important to co-branded credit card users, they don’t trump the fundamentals: Attributes such as 100% fraud protection and great customer service rate higher.

Key Topics Covered:

1. Executive Summary

2. Market Size and Forecast

3. Airline Co-Branded Card and Loyalty Programs

4. Hotel Co-Branded Card and Loyalty Programs

5. Retailer Co-Branded Card Programs

6. Co-Branded and Affinity Credit Card Usage Trends

7. Co-Branded Credit Card Application Influencers and Rewards Preferences

8. Co-Brand and Affinity Credit Card Issuers

9. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/6k050r

View source version on businesswire.com:https://www.businesswire.com/news/home/20190910005565/en/

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SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 09/10/2019 07:28 AM/DISC: 09/10/2019 07:28 AM


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