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MEDIA ALERT: Marketing Evolution to Share “Marketing Measurement Must Evolve: A Practical Roadmap to Higher Marketing ROI” in Webinar Scheduled for August 23rd

August 21, 2018

NEW YORK--(BUSINESS WIRE)--Aug 21, 2018--On Thursday, August 23, Marketing Evolution, the leading provider of the most modern marketing measurement and optimization solutions, will host a webinar, “Marketing Measurement Must Evolve: A Practical Roadmap to Higher Marketing ROI,” offering tips to uncovering a competitive advantage in today’s crowded marketplace. The presenters are Team One Executive Director Media and Integration, Jennifer Bolt, who leads all facets of media strategy and buying for the Lexus automotive account, and Marketing Evolution Product Marketing Director, Jason Palleschi.

This webinar will cover the three stages for evolving marketing measurement and will share how marketers who seek a competitive advantage in this noisy and increasingly complex industry can expand their approach to attribution and unlock the power of data-driven decision-making. In order to be successful, marketing professionals need a practical roadmap to help diagnose potential problems with existing tools, identify solutions that can drive business results, and prioritize onboarding to realize benefits as quickly as possible.

Join Jason Palleschi of Marketing Evolution and Jennifer Bolt of Team One for a webinar on Thursday, August 23rdat 1:00 p.m. EDT as they discuss the key steps to evolve including:

Diagnosing the Problem – Potential shortcomings and blind spots of legacy attribution/measurement tools Steps to Finding a Solution – Key questions unified measurement solutions should answer and capabilities they should have Onboarding to Get Results Fast – Gathering/automating data, team alignment, KPIs and determining the right business results

WHAT: “Marketing Measurement Must Evolve: A Practical Roadmap to Higher Marketing ROI” WHEN: Thursday, August 23, 1:00 p.m. - 1:45 p.m. EDT WHERE: Participants can register hereWHO: Jason Palleschi, Marketing Evolution Product Marketing Director; Jennifer Bolt, Team One Executive Director Media and Integration

About Marketing Evolution Marketing Evolution provides the most modern marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented Artificial Intelligence (AI) and billions of data points, our person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com/.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180821005135/en/

CONTACT: InkHouse (for Marketing Evolution)

Sally Brown

marketingevolution@inkhouse.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT SOFTWARE SEARCH ENGINE MARKETING COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: Marketing Evolution

Copyright Business Wire 2018.

PUB: 08/21/2018 09:00 AM/DISC: 08/21/2018 09:01 AM

http://www.businesswire.com/news/home/20180821005135/en

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