Mastermind Marketing Influencer Campaign Drives Over 5 Million Consumer Engagements for The Home Depot® Consumer Card
ATLANTA--(BUSINESS WIRE)--Sep 7, 2018--Mastermind Marketing (OTC Pink: MMND), a leading involvement marketing agency, developed and executed an Influencer Marketing campaign through DIY YouTube channels for The Home Depot® Consumer Card. The campaign has generated well over 5 million consumer engagements, as well as significant traffic to the campaign landing pages and online card application page.
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Mastermind Marketing Influencer Campaign Drives Over 5 Million Consumer Engagements for The Home Depot® Consumer Card. (Photo: Business Wire)
The campaign was executed via influencers with YouTube Home Improvement Channels. In their content, each participating influencer talked about the benefits of The Home Depot® Consumer Card during which time the Card was superimposed on screen. The influencer also directed viewers to click a link to visit their personalized page for The Home Depot® Consumer Card to see the special offers available for cardholders. The program has generated well over 5 million consumer engagements to date, significant traffic to each of the landing pages, and a sizeable number of card applications. This has produced a significant ROI that continues to grow because the influencer content is evergreen (always there) – only the card offers on the influencer landing pages need to be updated from time to time.
Mastermind developed all aspects of the campaign including planning, influencer sourcing and activation, influencer agreement development/legal approvals, content/creative development, production coordination and supervision of Influencer references to the card, landing page design and development, result tracking, and the ROI model development. Daniel Dodson, CEO of Mastermind, stated, “Successful influencer programs are built with clearly defined objectives, selection of the right social channels & influencers, and ways that influencers’ followers can take an action.”
In addition to home improvement, Mastermind has developed successful Influencer campaigns for gas & oil, agriculture, healthcare, consumer packaged goods, pets, cooking, technology, automotive and a host of others. “We develop and implement three types of Influencer Marketing programs. Paid – where we find the right influencers and compensate them for integrating our client’s brand. Earned – where we find influencers and provide them with exclusive content, access, and inside perspectives for them to include in the content they distribute. Owned – empowering employees, dealers, distributors, and franchisees to share content on their personal social channels – this requires specific guideline development, training, and vetted content libraries. Each can be hugely successful in the right situation,” stated Michael Gelfond, EVP of Mastermind.
About Mastermind, Inc.
Mastermind provides thinking that drives results for leading marketers. It has over 30 years of experience in dozens of industries helping involve people with brands in ways that inspire them to take action. Mastermind has a total, data-driven approach that drives brand consideration, trial, loyalty, and advocacy. The company has extensive marketing expertise in Content, Digital, Influencer, Social, Promotion, Channel Optimization, and Contingency Communications. This allows Mastermind to create and execute multi-dimensional campaigns that drive results. More information about Mastermind, Inc. is available at its website: www.MastermindMarketing.com.
This press release of Mastermind, Inc. (the “Company”) contains, or may contain, among other things, certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve significant risks and uncertainties. Such statements may include, without limitation, statements with respect to the Company’s plans, objectives, projections, expectations and intentions and other statements identified by words such as “projects,” “may,” “will,” “could,” “would,” “should,” “believes,” “expects,” “anticipates,” “estimates,” “intends,” “plans,” “potential” or similar expressions. These statements are based upon the current beliefs and expectations of the Company’s management and are subject to significant risks and uncertainties, including those detailed in the Company’s filings with the Securities and Exchange Commission. Actual results (including, without limitation, market acceptance of the Company’s services; competition from existing products/services or new products/services that may emerge; the implementation of the Company’s business model and strategic plans for its business and its services; estimates of the Company’s future revenue, expenses, capital requirements and need for financing; and developments relating to the Company’s competitors) may differ significantly from those set forth in the forward-looking statements. These forward-looking statements involve certain risks and uncertainties that are subject to change based on various factors (many of which are beyond the Company’s control). The Company undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.
The Home Depot is a registered trademark of Homer TLC, Inc.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180907005397/en/
CONTACT: Mastermind, Inc.
Daniel Dodson, 678-420-4000
Chief Executive Officer
KEYWORD: UNITED STATES NORTH AMERICA GEORGIA
INDUSTRY KEYWORD: ONLINE RETAIL SEARCH ENGINE MARKETING SOCIAL MEDIA PROFESSIONAL SERVICES BANKING RETAIL COMMUNICATIONS ADVERTISING MARKETING SPECIALTY
SOURCE: Mastermind, Inc.
Copyright Business Wire 2018.
PUB: 09/07/2018 12:58 PM/DISC: 09/07/2018 12:58 PM