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This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

Future Lions Challenges Students to ‘Break Through’ in the Global Competition for Inspirational Talent

March 11, 2019

LONDON--(BUSINESS WIRE)--Mar 11, 2019--Future Lions, AKQA’s global student competition to unearth the next generation of talent, is now open for entries.

An undergraduate competition and showcase for inspirational thinking, Future Lions, is run in collaboration with the Cannes Lions International Festival of Creativity.

This year’s Future Lions theme is a call to action for students all over the world to reject their inner barriers and ‘Break Through’. Ego, self-doubt and fear of failure kill creativity, but these limits only exist in the mind. Students are encouraged to venture out into the unknown which is the birthplace of creative change.

Celebrating the competition’s emphasis on creativity, AKQA is proud to announce VSCO and WIRED as official partners for Future Lions 2019.

VSCO CMO, Tesa Aragones said, “At VSCO, our mission is to help everybody fall in love with their own creativity. This year’s Future Lions theme of “Break Through” echoes what we provide for our community members at VSCO. It is an invitation to young creatives to embrace their creative curiosity, create without self-doubt, and along that journey build their creative confidence.”

Winning ideas will be honoured at the Cannes Lions International Festival of Creativity on Tuesday, June 18, 2019 at 11:15 CET in the Debussy Theatre at Palais des Festivals, Cannes, France.

Competition entries are invited from students across the globe at www.futurelions.com
Entries close on Monday, April 15 th.

Last year’s Future Lions was the most successful to date with 2,290 participants from 386 school across 55 countries.

The school with the highest number of shortlisted entries will be named Future Lions School of the Year. In 2018, this accolade was awarded to the Berghs School of Communication for the fifth year in a row.

During the past decade, the Future Lions competition has launched the careers of many of the world’s celebrated creatives. 99% of Future Lions winners are employed by many of the most respected creative organisations.

About AKQA:

AKQA, the home of courageous invention, architects, and designs. Delivering iconic experiences, services, products and ecosystems that sustainably improve people’s lives.

About Future Lions:

Future Lions is the official undergraduate competition run in collaboration with the Cannes Lions International Festival of Creativity. The awards take place during the Cannes Lions International Festival of Creativity on Tuesday, June 18, 2019 at 11:15 CET.

2018 Future Lions winners:

  • Hush for Apple, using Siri’s Deep Learning technology to make people safe in life threatening situations ( Miami Ad School Hamburg, Miami Ad School Miami);
  • TrashScan for Google and Conversation International showing people what they can recycle and how (Syracuse University, USA);
  • Truth Detector for Facebook, combating fake news and making news sites more trustworthy (ESPM, Rio de Janeiro; Miami Ad School, Rio de Janeiro);
  • Tittut for Ikea, helping children use their imagination to cure their fear for ‘monsters in the dark’ (School of Visual Arts, USA); and Financed by the Sun for Nationwide, solving the problem of financing solar energy projects with the sun (Miami Ad School, Rio de Janeiro).
  • School of the Year 2018: Berghs School of Communication

About VSCO:

VSCO is a creative channel. Building creative tools, spaces and connections driven by self-expression. VSCO’s mission is to help everybody fall in love with their own creativity.

About WIRED:

WIRED is where tomorrow is realised. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190311005478/en/

CONTACT: Haley Hammerling

Senior PR Manager

e.haley.hammerling@akqa.com

m. 973-747-4484

KEYWORD: UNITED KINGDOM EUROPE

INDUSTRY KEYWORD: EDUCATION UNIVERSITY TECHNOLOGY OTHER TECHNOLOGY PROFESSIONAL SERVICES OTHER PROFESSIONAL SERVICES

SOURCE: AKQA

Copyright Business Wire 2019.

PUB: 03/11/2019 09:00 AM/DISC: 03/11/2019 09:01 AM

http://www.businesswire.com/news/home/20190311005478/en