AP NEWS

Longmont’s Own Saul the Sticker Ball Taking Road Trip West

March 20, 2019
Saul the Sticker Ball stopped for a photo on Loveland Pass on the way to the 2019 Social Media Marketing World conference in San Diego.

Despite living in an entirely digitized world, stickers have somehow managed to retain the public’s interest.

There’s no better example of this phenomena than Saul the Sticker Ball, a 320-pound ball of stickers amassed at StickerGiant, a Longmont company specializing in customized stickers and labels.

While most people in Longmont have already met Saul the Sticker Ball, those catching their first glimpse of the world-record holding sticker ball can’t help but be drawn in.

Saul even was invited to the 2019 Social Media Marketing World conference, an annual gathering of 7,000 marketing professionals Wednesday through Friday in San Diego.

While it might seem strange to have a sticker company at a conference focused on social media, Emily Crume, director of strategy for Social Media Examiner, which hosts the annual Social Media Marketing World conference, noted that stickers still act as a badge of honor that tell a story.

“I used to work for a little company called Digg way back in the early days of the internet that was one of the first social signals,” she said. “To have any swag from that particular company was considered cool and I think that’s still true today. Stickers are still a signature that I belong, that I’ve had this experience, or I liked this before it was cool. It’s like a passport stamp or a postcard that can remind people of a shared experience.”

When Saul the Sticker Ball rolls through town, the interest in these shared experiences is undeniable.

“We’re always looking for ways to help people tell their stories with stickers and Saul is the embodiment of those stories wrapped up in one place,” said Jesse Freitas, StickerGiant’s marketing director. “People are very engaged and interested. Everyone wants their picture taken with him and to hear his story.”

When Freitas and Andrew Matranga, StickerGiant’s marketing technologist, stopped in Las Vegas on their way to San Diego, Saul even stole the show from the famous Welcome to Las Vegas sign.

For Freitas, it was the perfect symbol of the power of stickers.

“The digital world has brought a lot of neat things with it, but the one thing you can’t get with digital marketing or any digital experience online is something tangible for people to remember your brand by,” Freitas said. “As people are finding new ways to create things and sell them online, stickers act as a portable billboard that brings the digital world into the physical.”

When combined with the power of social media, Saul the Sticker Ball’s appeal is highly effective. In fact, it helped StickerGiant founder John Fischer grow his company from an online sticker retailer with one sticker following the 2000 presidential election, which said “He’s not my president,” to a custom sticker and label manufacturer producing materials for more than 30,000 companies — including Apple, Google and NASA.

With planned photo shoots at the world’s largest watermelon slice in Green River, Utah, at sunset on one of San Diego’s picturesque beaches and even at the Grand Canyon, StickerGiant is hoping Saul will start a viral sensation. Follow his road trip using the hash tags #SaulAboard and #SaulsExcellentAdventure.

John Spina: 303-473-1389, jspina@times-call.com or twitter.com/jsspina24