Reputation Analysis of Premium Car Manufacturers 2018 - ResearchAndMarkets.com

September 18, 2018

DUBLIN--(BUSINESS WIRE)--Sep 18, 2018--The “Reputation Analysis Premium Cars 2018” report has been added to ResearchAndMarkets.com’s offering.

The study is based on 52.8 million analyzed mentions in international media containing print, online and social media in connection with ten premium car brands. Key Performance Indicators (KPI) show different aspects of premium car brand reputation in comparison.

Scope of the Report

Analyzed brands: Audi, BMW, Jaguar, Jeep, Land Rover, Lexus, Mercedes-Benz, Porsche, Tesla, Volvo. Method: mentions in about 15,000 international print, 750,000 online, and 250 million social media in seven languages have been analyzed for the study. Period of analysis: February 2017 - January 2018 Region: seven language areas (Dutch, English, French, German, Italian, Portuguese, Spanish) Calculations: Rankings and statistical Reputation Positioning

Study in numbers:

3.6 million evaluative statements 10 positive and 10 negative characteristics within brand promoter score 17 brand perception drivers 9 core values per brand 10 reputation risks issues per brand 3 sustainability aspects with each several sub aspects: ecological, economical, social

Key Topics Covered:

1. Management Summary

2. Research Design

3. Media Presence

4. Brand Health

5. Brand Promoter Score

6. Brand Perception

7. Brand Strategy

8. Reputation Risk

9. Brand Sustainability

10. Reputation Positioning

11. Contact

For more information about this report visit https://www.researchandmarkets.com/research/97c7js/reputation?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180918006033/en/

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Related Topics:Cars



SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 09/18/2018 02:54 PM/DISC: 09/18/2018 02:54 PM


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