Coca-Cola Plans Expanded Licensing Of Clothing Line
ATLANTA (AP) _ Coca-Cola Co. says it plans to expand the foreign licensing of its new line of clothing soon as a step toward domestic production of all the apparel sold in the United States.
″We have accelerated plans to expand marketing outside of the United States,″ Ira Herbert, the company’s executive vice president, said Thursday.
The soft drink company licensed trade mark rights for the clothing last year to Murjani International Ltd., which owns plants in Hong Kong and Macao and had most of the clothing produced overseas.
U.S. textile manufacturers complained when the clothing appeared in stores two weeks ago, and Coca-Cola officials said they would move as quickly as possible to assure that the clothing sold in the United States is produced domestically.
Murjani spokeswoman Carol Fox said the company feared that shifting production to the United States would disrupt its relationships with Far East manufacturers.
Expanding the licensing rights would provide enough work for foreign and domestic producers, she said.
No timetable has been established for increased U.S. production, a Coca- Cola spokesman said.