Global TV Analytics Market to 2023 - Intensifying Business Competition Among TV Analytics Solution Providers is Driving the Growth of the Market - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Nov 6, 2018--The “TV Analytics Market by TV Transmission Type (Cable TV, Satellite TV/ DTH, IPTV, and Over the Top (OTT)), Application (Customer Lifetime Management, Content Development, Competitive Intelligence, and Campaign Management) - Global Forecast to 2023” report has been added to ResearchAndMarkets.com’s offering.
The report estimates the global TV analytics market to grow from USD 1.9 billion in 2018 to USD 4.2 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 17.4% during the forecast period.
The TV analytics market is growing rapidly with the intensifying business competition and the growth of social media and social advertising trends. However, the lack of skilled personnel would limit the growth of the market.
Satellite TV or DTH companies offer direct broadcasting services that deliver television content through radio waves. The DTH providers use the power of analytics to understand the taste and preference of users, which helps them upsell products and services. Personalized content helps companies to not only increase the Average Revenue Per Users (ARPU), but also in reducing the customer churn.
Cloud-based TV analytics solutions are in highest demand, owing to the faster and easier service provided by the OTT service providers. Major online content providers collect their audience data through their smartphone applications. The collected data helps the OTT providers in analyzing their customers’ behavior and improving their Return on Investment (RoI). Using cloud TV analytics, it is also easy to gather and segment data based on various demographics, which assists in better decision-making process based on the trends.
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Market Overview
6 TV Analytics Market, By TV Transmission Type
7 TV Analytics Market, By Component
8 TV Analytics Market, By Application
9 TV Analytics Market, By Deployment Model
10 TV Analytics Market, By Region
11 Competitive Landscape
12 Company Profiles605 Admo.TV Alphonso Amazon Prime Video Amobee AnalyticOwl Blix Brightline Clarivoy Conviva DC Analytics Edgeware AB FourthWall Media Google (US) H-Tech HotStar IBM Corporation (US) Netflix Nielsen Parrot Analytics Realytics SambaTV Sorenson Media TvBeat Tvsquared Zapr Media Labs iQ Media iSpot.TV
For more information about this report visit https://www.researchandmarkets.com/research/bjmk73/global_tv?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20181106005697/en/
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Related Topics:Televisions and Television Services
INDUSTRY KEYWORD: ENTERTAINMENT TV AND RADIO
SOURCE: Research and Markets
Copyright Business Wire 2018.
PUB: 11/06/2018 11:07 AM/DISC: 11/06/2018 11:07 AM