AP NEWS

Stirista Acquires Push Notification Company PushWizard

October 3, 2018

SAN ANTONIO--(BUSINESS WIRE)--Oct 3, 2018--Full-service marketing agency Stirista has acquired PushWizard, a push notification service, to help drive better digital marketing strategies through more complete customer views. The acquisition will help Stirista enhance its Consumer Identity Graph marketing database with mobile ad targeting identifiers. The updated push notification service will also help app developers monetize their apps without impairing the apps’ user experience with paid ads.

“At Stirista, we like to put data at the heart of everything we do,” said Stirista CEO Ajay Gupta. “Acquiring PushWizard will help us bolster our existing data with more accurate mobile-based insights, which in turn will help us run more informed and better-targeted digital marketing campaigns for our clients.”

PushWizard is a software development kit (SDK) that enables apps to run push notifications. The push notification service is not only free to use, but it also offers developers a unique way to monetize their apps. PushWizard records the mobile ad targeting identifiers on mobile devices in a privacy-safe manner and adds them to Stirista’s Consumer Identity Graph. App developers will get paid for every unique identifier they add to Stirista’s database.

“The conception of PushWizard started seven years ago on my laptop,” said László Kondor, PushWizard’s creator. “It was much faster than the competition from the beginning, running in a single instance. I am very excited to see PushWizard taken to the next level, especially the opportunities it will bring to both marketers and developers.”

PushWizard is available to app developers now. For more information, please visit www.pushwizard.com. To learn more about Stirista, please visit www.stirista.com.

About Stirista

Stirista Global is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email and social channels. Our multi-channel marketing approach allows us to evaluate data unlike any other provider, which results in our clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360-degree view of an individual, getting you in front of the right people through email and online advertising. Our campaigns and data insights have made us a trusted industry leader recognized for its expertise in helping companies acquire new clients.

About PushWizard

PushWizard is a push notification service that offers app developers unique monetization options without resorting to UX-breaking ads. Every time PushWizard records a unique mobile ad targeting identifier on a mobile device, the app developer receives a generous cut of the ad-targeting revenue. In addition to the generous revenue-sharing program, PushWizard is a powerful push notification service. With 99% guaranteed uptime, flexible messaging options and thoroughly encrypted user data, PushWizard powers push notifications on apps around the world.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181003005709/en/

CONTACT: Stirista

Patrick Howard, 210-257-8689

p.howard@stirista.com

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: TECHNOLOGY DATA MANAGEMENT INTERNET SOFTWARE MOBILE/WIRELESS SOCIAL MEDIA COMMUNICATIONS MARKETING

SOURCE: Stirista

Copyright Business Wire 2018.

PUB: 10/03/2018 12:29 PM/DISC: 10/03/2018 12:29 PM

http://www.businesswire.com/news/home/20181003005709/en

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