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Global Outdoor Advertising Procurement: 2019 Market Intelligence Report - ResearchAndMarkets.com

September 10, 2019

DUBLIN--(BUSINESS WIRE)--Sep 10, 2019--

The “Global Outdoor Advertising Industry - Procurement Market Intelligence Report” report has been added to ResearchAndMarkets.com’s offering.

Organizations have increased their preference toward the use of billboards as it is a cost-effective OOH advertising medium and also offers a wider consumer reach. This is expected to be one of the key factors driving the growth of the global outdoor advertising market size during the forecast period.

This report provides actionable insights to improve source-to-contract cycle performance in the Global Outdoor Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to the optimization of category spend.

Category driver

Category management strategy

Procurement best practices

Key questions answered in this report

Key Topics Covered

PART 01: Executive Summary

PART 02: Market Insights

PART 03: Category Pricing Insights

PART 04: Cost-Saving Opportunities

PART 05: Best Practices

PART 06: Category Ecosystem

PART 07: Category Management Strategy

PART 08: Category Management Enablers

PART 09: Suppliers Selection

PART 10: Suppliers Under Coverage

PART 11: US Market Insights

PART 12: Category Definition

For more information about this report visit https://www.researchandmarkets.com/r/hpeua4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190910005492/en/

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KEYWORD: NORTH AMERICA ASIA PACIFIC EUROPE SOUTH AMERICA

INDUSTRY KEYWORD: ADVERTISING COMMUNICATIONS

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 09/10/2019 06:00 AM/DISC: 09/10/2019 06:00 AM

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