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Osram Infuses Red Bull Crashed Ice with LED Technology

February 5, 2019

WILMINGTON, Mass.--(BUSINESS WIRE)--Feb 5, 2019--, a global high-tech lighting company, is giving Red Bull an extra boost for itsevent in Boston. As the exclusive lighting partner of Crashed Ice, Osram will embed its fully DMX controllable LED lighting in the ice, creating a vivid feature in the track to guide the riders downhill and over jumps and other obstacles. Osram will also outfit a rider with LED-embedded gear. While this is Red Bull’s first Crashed Ice event in Boston, it is not the first collaboration between the two. Crashed Ice takes place Feb. 8 and Feb. 9 at Fenway Park in Boston.

“Lighting plays a lot of roles in our lives, and one of those roles is to evoke an emotion,” said Lori Brock, Head of Innovation, Osram Americas. “Red Bull is known for its high-energy products and events, and Osram is excited to be part of Boston’s first Crashed Ice event, which brings world-class athletes to one of our favorite locations: Fenway Park. As the exclusive lighting partner for Crashed Ice, we’ve embedded our controllable LED technology into the ice to draw attention to the range of obstacles these riders tackle, and also provide our smart textile illumination to the camera rider who will give the crowd a closer look at the course as he hurtles downhill.”

Red Bull Crashed Ice features some of the best and toughest skaters in the world who battle it out on a steep downhill course, four at a time, shoulder to shoulder, reaching speeds of 50 miles per hour as they race for the finish line – which also is highlighted with Osram’s LEDs.

In early 2018, Munich-based Osram equipped two Crashed Ice races -- Marseilles, France and Edmonton, Alberta, Canada – for the Austria-based Red Bull with LED lighting for the ice course. More recently, in December 2018, Osram equipped Red Bull with lighting for the Crashed Ice course in Yokohama, Japan. The LED lighting used in the ice is from Osram’s Flex product family. Due to the product’s flexibility and durability, it can easily be molded to fit within the ice to illuminate the track and obstacles. The entire LED lighting system is also controlled by an Osram driver and light management system.

Additionally, the Red Bull camera rider will be equipped with Osram’s illuminated textiles, including a shirt and pants with embedded LEDs. The rider will give viewers a close-up look of the course and the experience as he skates downhill, projecting the live images on screens throughout Fenway.

For more information about Osram, visit us at www.osram.us; or follow us on our social media channels: Twitter, Facebook and Instagram.

ABOUT OSRAM OSRAM, based in Munich, is a leading global high-tech company with a history dating back more than 110 years. Primarily focused on semiconductor-based technologies, our products are used in highly diverse applications ranging from virtual reality to autonomous driving and from smartphones to networked, intelligent lighting solutions in buildings and cities. OSRAM utilizes the infinite possibilities of light to improve the quality of life for individuals and communities. OSRAM’s innovations will enable people all over the world not only to see better, but also to communicate, travel, work, and live better. As of the end of fiscal year 2018 (September 30), OSRAM had approximately 27,400 employees worldwide. It generated revenue of more than €4.1 billion in fiscal year 2018. The company is listed on the stock exchanges in Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED400; trading symbol: OSR). Additional information can be found at www.osram.com.

ABOUT OSRAM SYLVANIA OSRAM SYLVANIA is part of OSRAM Americas, a group of OSRAM companies located in North and South America. As a leader in lighting solutions and services specializing in innovative design and energy-saving technology, the company sells products under the brand names OSRAM, Traxon, ENCELIUM and SYLVANIA. The portfolio ranges from high-tech applications based on semiconductor technology, such as infrared or laser lighting, to smart and connected lighting solutions in buildings and cities. The OSRAM SYLVANIA and OSRAM Americas regional headquarters is located in Wilmington, Massachusetts. For more information, visit www.osram.us or follow us on Facebook and Twitter.

OSRAM is a registered trademark of OSRAM GmbH. ENCELIUM is a registered trademark of OSRAM SYLVANIA Inc. All other trademarks are those of their respective owners.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190205005229/en/

CONTACT: Press

Ellen Miller

e.miller@osram.com

978-854-7794

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

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SOURCE: Osram

Copyright Business Wire 2019.

PUB: 02/05/2019 09:00 AM/DISC: 02/05/2019 09:01 AM

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