Eventbrite Launches Localised Platform in Hong Kong
HONG KONG--(BUSINESS WIRE)--May 6, 2019--Eventbrite (NYSE: EB), a global ticketing and event technology platform that powers millions of events, today announced its launch in Hong Kong with a raft of new features designed to empower local event creators.
The localised platform at eventbrite.hk will be one of the first in Asia to benefit from Eventbrite’s ‘Publish To Facebook’ feature – an integration allowing event-goers to purchase tickets directly through Facebook – alongside payment processing in Hong Kong Dollars (HKD), curated local content and seamless native checkout.
The company’s launch in Hong Kong is further bolstered by a landmark new partnership between Eventbrite and Louis Vuitton Hong Kong, which saw Eventbrite power ticket sales for Louis Vuitton’s recent Objets Nomades showcase at Tai Kwun.
The launch of a localised platform in Hong Kong is the latest move in Eventbrite’s Asian expansion, following the company’s debut in Singapore in February. More than 2.2 million tickets have been processed in Hong Kong since the platform’s inception, pointing to:
- A growing local events industry: Over 34,000 events have been powered by Eventbrite in Hong Kong since the platform’s inception.
- A committed community of event creators: With over 6,500 Hong Kong event creators already using the Eventbrite platform, it appears that Hongkongers love hosting live experiences.
- A city brimming with diverse experiences: Eventbrite has seen strong organic growth in health and wellness, food and wine, and music events in Hong Kong, with events such as The Conscious Festival and Hellodog Fest.
Eventbrite’s opportunity in Hong Kong is fuelled by the city’s growing appetite for live experiences. Research released today by Eventbrite in conjunction with Ipsos reveals 84% of Hongkongers attended an event in the past 12 months; with over one-third (37%) of respondents stating they intend to increase the number of events they attend in the next year. 1
What’s more, it’s clear that locals place a high value on experiences, with 4 out of 5 Hongkongers indicating their preference for spending money on experiences rather than possessions.
Phil Silverstone, General Manager, Asia Pacific, said he was excited by the opportunity that exists in Hong Kong.
“As a global city, Hong Kong punches well above its weight. From its vibrant foodie culture to its booming local arts and emerging music scenes, live experiences are a cornerstone of this dynamic, fast-paced city – and we’re excited to launch a platform that will power even more events for locals to enjoy,” he said.
“With features like payment processing in Hong Kong Dollars, curated local content, and the game-changing ability to sell tickets directly through Facebook, the localised platform was designed with Hong Kong event creators in mind, delivering a best-in-class experience that increases reach and drives ticket sales.”
Eventbrite is a global ticketing and event technology platform that provides creators of all shapes and sizes with tools and resources to seamlessly plan, promote, and produce live experiences around the world. Eventbrite’s powerful platform, which can be accessed online or via mobile apps, scales from basic registration and ticketing to a fully featured event management platform. Eventbrite was founded by Julia Hartz, Kevin Hartz, and Renaud Visage and launched operations in 2006. The company has more than 1,000 employees in 14 offices around the world. Learn more at www.eventbrite.hk.
1 Ipsos, April 2019. Hong Kong Online Omnibus (n=1000 respondents living in Hong Kong, aged 18+; survey conducted online between April 12-15, 2019).
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CONTACT: Lia Shaw
KEYWORD: ASIA PACIFIC CHINA
INDUSTRY KEYWORD: ENTERTAINMENT ONLINE RETAIL GENERAL ENTERTAINMENT SOCIAL MEDIA RETAIL COMMUNICATIONS
Copyright Business Wire 2019.
PUB: 05/06/2019 04:15 PM/DISC: 05/06/2019 04:15 PM