After Hurricane Harvey, the Hispanic Community Rises to Face Construction Challenges in Houston

September 20, 2018

HOUSTON--(BUSINESS WIRE)--Sep 20, 2018--The Hispanic working class, deeply integrated within the construction industry of Texas, have stepped up to take definitive charge of rebuilding the city of Houston in the aftermath of Harvey’s devastating damages. In the Houston Metro Area, there have been consistent efforts by the Hispanic working class towards restoring much of the area’s infrastructure. In the endeavor of rebuilding Houston, a lot of organizations have formed a union to support the initiative taken by Hispanics.

One such endeavor in this direction is Expo Contratista, scheduled to be hosted on October 14 th, 2018, at the Civic Arena. Expecting more than 10,000 medium and small contractors, construction workers and corporations, the event is organized and created by 11/11 Media, a Hispanic marketing firm and will cater to a multitude of audiences. The Expo will aim to address the high demand and vulnerability of construction processes in Texas, by stimulating connections between suppliers, brands, and professionals.

Presently, the consumers within hurricane-affected areas are facing serious trouble in making sure that their demands are met, and that they are catered to with substantial and viable services in construction. Expo Contratista will provide an opportunity for consumers and vendors to establish mutual grounds for proceeding construction while keeping politics at bay.

Expo Contratista will be a one-day event where, for the first time in history, diverse cultures and peoples of Houston will have a first-hand opportunity to address their concerns in front of competent and qualified individuals who are ready to provide their services. Focusing attention away from secondary issues, this culturally oriented expo will aim to solve the problems of the city and its people.

Expo Contratista is going to be an outdoor Hispanic-oriented Construction Expo which will be held with the purpose of helping businesses activate their brands to more than ten thousand Houstonians. The expo will include everyone from the construction field and will be free for anyone who wants admission to the event. This will help people interact with over forty sponsors showcasing their equipment, machinery, and products.

The much-needed event is being organized as an innovative way to tackle the difficulties Houstonians faced in finding contractors and subcontractors after Hurricane Harvey. The purpose which the expo will achieve is going to be to satiate the need of brands to connect with the Hispanic contractors, companies, and market culturally with concrete return on investment, remarkable business expansion, and enhanced corporate relations, fulfilling the requirement of the construction industry to have a get-together.

Sergio Terreros, founder and CEO of 11/11 Media, said, “More than ten thousand people and more than forty brands will be part of this auspicious event (Expo Contratista) this year. If you want to showcase your product, demo your service, or activate your brand with the Hispanic market, you must attend and experience it and should not miss it anyway.”

11/11 Media is a privately-owned Hispanic ad agency that was founded in 2009 and is headquartered in Houston, TX. 11/11 has a team of individuals who create and implement strategies to help their clients attract their target customers. It specializes in helping clients tap the potential in the Hispanic market. Identifying clients’ needs and helping them reach their goals are the organization’s core functions. Their core expertise lies in brainstorming, branding, tracking the revenue of investment, radio & TV spots, print advertising, website development, SEO & SEM services, direct response, etc.

11/11 Media is a reputable and renowned name in marketing, showing remarkable gains through a number of sectors and expanding consistently and rapidly through the Houston area and Texas at large. Specializing in advertising, public relations, marketing, sales, productions, and brand development, the company was founded in 2009 and has since grown exponential and diversified as well as penetrated into several markets.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180920005739/en/

CONTACT: 11/11 Media

Sergio Terreros, 832-650-0000





SOURCE: 11/11 Media

Copyright Business Wire 2018.

PUB: 09/20/2018 01:53 PM/DISC: 09/20/2018 01:53 PM


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