AP NEWS

Can a Super Bowl ad give you brain tingles?

February 1, 2019
A Super Bowl ad aims to calm frenzied football fans with images of Zoe Kravitz whispering into a pair of microphones and tapping on a bottle. The beer ad stands to expose an internet craze known as ASMR, or autonomous sensory meridian response. (Feb. 1)

A Super Bowl ad aims to calm frenzied football fans with images of Zoe Kravitz whispering into a pair of microphones and tapping on a bottle. The beer ad stands to expose an internet craze known as ASMR, or autonomous sensory meridian response. (Feb. 1)

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