5-Day Course: Strategic Public Relations Management - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Jan 4, 2019--The “Strategic Public Relations Management” training has been added to ResearchAndMarkets.com’s offering.
Understanding of the importance of good Public Relations (PR) as part of the strategic corporate image also, successfully directing a public relations campaign to stimulate external interest in company activities. It will outline PR as an integral part of in company promotion using media operations to enhance confidence internally and to external markets without associated pitfalls.
This Strategic Public Relations Management program involves those critical PR issues and clearly defines the role and responsibilities of PR personnel. It also highlights past mistakes and pitfalls of previous international companies who have experienced PR disasters through lack of pre-planning and care.
By the end of the course, participants will be able to:Structure a strategic PR campaign Make clear links between objectives, strategy and evaluation Manage and optimise the creative process Avoid classic pitch pitfalls Learn the tactical skills required for working in strategic public relations Develop better communication skills, media relations and writing skills Be aware of developments in technology affecting public relations practice
Strategic Public Relations PlanningPR as part of the ‘marketing mix’ Identifying the key components of a PR Strategy Where are you now? The PR audit Creating clever PR campaigns Corporate strategy
Public Relations and Communication Management TheoryWhy good internal communication is essential for successful external communication Ways of improving your internal communication Communication and presentation
Media RelationsWriting for the media
Public Relations Contexts
PR and Digital Media
For more information about this training visit https://www.researchandmarkets.com/research/vrx6m5/5day_course?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20190104005178/en/
Laura Wood, Senior Press Manager
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Related Topics:Public Relations
INDUSTRY KEYWORD: COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS
SOURCE: Research and Markets
Copyright Business Wire 2019.
PUB: 01/04/2019 05:56 AM/DISC: 01/04/2019 05:56 AM