5-Day Course: Strategic Public Relations Management - ResearchAndMarkets.com

January 4, 2019

DUBLIN--(BUSINESS WIRE)--Jan 4, 2019--The “Strategic Public Relations Management” training has been added to ResearchAndMarkets.com’s offering.

Understanding of the importance of good Public Relations (PR) as part of the strategic corporate image also, successfully directing a public relations campaign to stimulate external interest in company activities. It will outline PR as an integral part of in company promotion using media operations to enhance confidence internally and to external markets without associated pitfalls.

This Strategic Public Relations Management program involves those critical PR issues and clearly defines the role and responsibilities of PR personnel. It also highlights past mistakes and pitfalls of previous international companies who have experienced PR disasters through lack of pre-planning and care.

By the end of the course, participants will be able to:

Structure a strategic PR campaign Make clear links between objectives, strategy and evaluation Manage and optimise the creative process Avoid classic pitch pitfalls Learn the tactical skills required for working in strategic public relations Develop better communication skills, media relations and writing skills Be aware of developments in technology affecting public relations practice

Course Content

Strategic Public Relations Planning

PR as part of the ‘marketing mix’ Identifying the key components of a PR Strategy Where are you now? The PR audit Creating clever PR campaigns Corporate strategy

Public Relations and Communication Management Theory

Why good internal communication is essential for successful external communication Ways of improving your internal communication Communication and presentation

Media Relations

Writing for the media

Public Relations Contexts

PR and Digital Media

For more information about this training visit https://www.researchandmarkets.com/research/vrx6m5/5day_course?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190104005178/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager


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Related Topics:Public Relations



SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 01/04/2019 05:56 AM/DISC: 01/04/2019 05:56 AM


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