Boston-based Advantage Media to integrate with New York-based Jun Group
NEW YORK, Jan. 07, 2019 (GLOBE NEWSWIRE) -- Advantage Marketing Partners is combining two of its most powerful digital assets, Advantage Media and Jun Group, into a single cross-screen advertising platform. Operating under the Jun Group name, the new business unit will enable advertisers to create customized audience segments that are reachable across devices via display, rich media, email, programmatic, and in-app value exchange ad units.
The current Jun Group president, Corey Weiner, and CEO, Mitchell Reichgut, will run the newly enhanced, 120-person combined team. “It’s no secret that data and targeting are the engines of successful digital advertising,” said Jill Griffin, president of Advantage Marketing Partners. “By combining Advantage’s capabilities with Jun Group’s first-party data, we’re creating a unique resource that will enable our clients to have direct one-on-one conversations with their customers wherever and whenever they need to.”
“I couldn’t be more excited about this next step in our company’s evolution,” said Weiner. “At a time when digital media is complex and confusing, our customers will enjoy the benefits of simple, direct conversations with the people they need to reach. We now have the tools at our disposal create powerful brand and shopper marketing executions at scale across any channel.”
ABOUT JUN GROUPThe word “Jun” means truth, and the company was built on the principles of honesty and transparency. Acquired by Advantage Solutions in September 2018, Jun Group uses data to create custom audiences for Fortune 500 advertisers, and its mobile SDK (software development kit) technology provides direct access to more than 100 million people. Jun Group connect its clients directly to the people they want to reach across devices via beautiful full-screen video, rich media, display, email, and value exchange ads. The world’s best-known advertisers trust Jun Group because everything it does is brand safe, viewable, and transparent.
Jun Group is based in New York with offices in Chicago, Boston, Bentonville, and Greater Los Angeles. Please visit www.jungroup.com or follow us on Twitter @jungroup or LinkedIn for more information.
ABOUT ADVANTAGE MEDIAFounded in 2014 as a division of Advantage Marketing Partners, Advantage Media is a leading digital media company supporting the shopper marketing needs of brands and agencies. The company’s proprietary MomentAware™ technology drives engagement and sales lift by combining real time and historical shopper visitation data with past purchase, behavioral, and demographic information.
ABOUT ADVANTAGE SOLUTIONSJun Group is part of Advantage Solutions, which is a is a leading provider of technology-enabled sales and marketing business solutions designed to help manufacturers and retailers across a broad range of channels drive consumer demand, increase sales, and achieve operating efficiencies. The company’s marketing division, Advantage Marketing Partners, provides a broad spectrum of marketing capabilities and services across digital, experiential, traditional and shopper marketing. Advantage Marketing Partners is one of the fastest growing marketing organizations with a global ranking as the 6th largest agency in North America and the 16th largest worldwide. Advantage has offices throughout the United States, Canada, and Europe. For additional information, visit www. advantagesolutions.net.
Will Braithwaite 610-585-8471 firstname.lastname@example.org