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Mitsubishi Motors Launches “Punking the Test Drive” National Campaign

October 10, 2018

CYPRESS, Calif.--(BUSINESS WIRE)--Oct 10, 2018--Mitsubishi Motors North America, Inc. (MMNA) today announced a new national advertising campaign entitled, “Punking the Test Drive.” This new campaign largely builds off of the momentum of the “Freestyle Test Drive” campaign starring Harry Mack, which launched earlier this summer. “Punking the Test Drive” once again turns a standard test drive into surprising and unforgettable experiences for consumers alongside some talented Mitsubishi sales associates.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181010005310/en/

Mitsubishi Motors North America, Inc. today announced a new national advertising campaign entitled, “Punking the Test Drive.” (Photo: Business Wire)

For the first installment, Jon Bailey, whose epic movie trailer voice is used in commercials, cartoons, movies and promos, uses his booming and recognizable voice to narrate the features of the 2019 Mitsubishi Eclipse Cross, while 11-year-old Alaya “That Girl Lay Lay” High, the youngest female rap artist to sign a recording deal, freestyles the features of the 2019 Mitsubishi Outlander.

“The ‘Punking the Test Drive’ campaign was a natural next step for the brand as we fully embraced the concept of surprise and delight test drives after the success of Harry Mack,” said Francine Harsini, chief marketing officer, MMNA. “Like these test drives, Mitsubishi Motors has a lot of unexpected offerings and we’re showcasing that in a creative way which will resonate with consumers looking for a new crossover vehicle.”

The campaign consists of two separate spots that feature Bailey and Lay Lay touting each vehicle’s features the best way they know how. The Eclipse Cross and Outlander are two crossover utility vehicles (CUVs) in the brand’s formidable lineup and both offer consumers the value, connectivity and reliability they desire.

“I’ve always dreamed that I would get to share what I love to do with the world,” said High.

Bailey’s iconic voice and Lay Lay’s freestyle rhymes are sure to captivate viewers as much as they did the passengers in the vehicles.

Bailey says, “I’ve narrated a lot of content in my career, but narrating a test drive was definitely a first.”

“Punking the Test Drive” spots will be used on national television and digital advertising, as well as throughout Mitsubishi’s social media channels.

The 2019 Mitsubishi Eclipse Cross and Outlander are currently in dealerships nationwide. For more information on the vehicles and Mitsubishi Motors, please visit media.mitsubishicars.com.

About Mitsubishi Motors North America, Inc.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

About Mitsubishi Motors Corporation

Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors’ DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its “Drive your Ambition” tagline – a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181010005310/en/

CONTACT: Mitsubishi Motors North America, Inc.

Jeff Holland

Director, Public Relations

jeffrey.holland@na.mitsubishi-motors.com

Desk: 714-372-6008

or

Erica Rasch

Senior Specialist, Public Relations

erica.rasch@na.mitsubishi-motors.com

Desk: 714-372-6146

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT MUSIC CELEBRITY GENERAL ENTERTAINMENT SOCIAL MEDIA AUTOMOTIVE RETAIL COMMUNICATIONS ADVERTISING MARKETING SPECIALTY GENERAL AUTOMOTIVE CONSUMER FAMILY MEN

SOURCE: Mitsubishi Motors North America, Inc.

Copyright Business Wire 2018.

PUB: 10/10/2018 09:00 AM/DISC: 10/10/2018 09:01 AM

http://www.businesswire.com/news/home/20181010005310/en

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