Afterpay Launches Its First US In-Store Experience at REVOLVE Pop-Up Shop
SAN FRANCISCO--(BUSINESS WIRE)--Oct 23, 2018--Afterpay, an innovative digital platform that offers interest-free installment plans for online and in-store purchases, today launched its first US-based in-store solution at the REVOLVE pop-up shop in New York City. REVOLVE, the next generation retailer for fashion-savvy millennial consumers, will host its first ever pop-up shop in NYC from October 23 through October 28, 2018 as part of its #REVOLVEaroundtheworld initiative. Afterpay has recently expanded into the United States and has already signed more than 1,000 retailers and brands to come live on its platform, including Urban Outfitters and Rebecca Minkoff in addition to REVOLVE.
“Customers around the world have embraced the Afterpay model for online purchases and we are now excited to offer the same easy, seamless, interest-free installment option to customers in-store at the REVOLVE pop-up,” said Nick Molnar, CEO and Co-Founder of Afterpay. “Launching at this store is important to us for two reasons. First, it demonstrates our continued expansion into the US retail market, which has been going extremely well as the US and Australian markets are quite similar. And second, it is further proof that our payment platform, which has been so successful for online purchases, can seamlessly be integrated for in-store purchases as well.”
The introduction of Afterpay in REVOLVE’S NYC pop-up will provide REVOLVE’s customers with additional benefits beyond the interest-free installment plans, including a dedicated checkout line for Afterpay customers and a 10% discount on all purchases.
“Since July, Afterpay’s payment solution has provided our ecommerce customers the ability to purchase products they would otherwise have had to save up for before purchasing,” said Mike Karanikolas, Co-CEO and Co-Founder of REVOLVE. “We’re excited to bring this same functionality to our in-store customers at our NYC pop-up shop. We are committed to providing our millions of customers with the best possible shopping experience, both online and in-store, and providing a simple, responsible and rewarding payment option is a critical part of this strategy.”
Afterpay enables shoppers to receive products from retailers immediately and pay for them in four interest-free installments, with no requirement to enter into a traditional loan or pay any upfront fees. The company was named one of Australia’s fastest growing fintech companies by IDC. In total, the company has more than 17,000 retailers and more than 2.3 million customers, while processing more than 25% of all online fashion/beauty transactions in Australia for well-known brands such as Estée Lauder, Lululemon, Myer, The Daily Edited and Stylerunner.
Afterpay is a technology-driven payments company based in Australia that facilitates commerce between retail merchants and their end customers by offering a “buy now, pay later” service that does not require end customers to enter into a traditional loan or pay any upfront fees or interest. Afterpay has developed an end-to-end digital platform and transaction integrity engine that performs real-time fraud and repayment capability assessments. Afterpay is currently integrated with many of Australia’s and New Zealand’s leading online retailers. For more information, visit www.afterpay.com.
REVOLVE is the next-generation fashion retailer for millennial consumers. As a trusted, premium lifestyle brand and a go-to source for discovery and inspiration, REVOLVE delivers an engaging customer experience from a vast yet curated offering of over 45,000 styles. Founded in Los Angeles in 2003 by co-CEOs, Michael Mente and Mike Karanikolas, REVOLVE’s family of brands includes their luxury offering, FORWARD by Elyse Walker, and a portfolio of owned brands such as Lovers + Friends, Tularosa, NBD and RAYE. For more information, please visit www.revolve.com, or find us on Instagram, Twitter, Pinterest, and Facebook.
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Berns Communications Group
Danielle Poggi/Alissa Heumann, 212-994-4660
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA NEW YORK
INDUSTRY KEYWORD: WOMEN TECHNOLOGY LUXURY ONLINE RETAIL OTHER TECHNOLOGY RETAIL COSMETICS FASHION SPECIALTY OTHER RETAIL CONSUMER
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PUB: 10/23/2018 09:00 AM/DISC: 10/23/2018 09:01 AM