Topgolf, the most high-profile sports entertainment venue in the Rio Grande Valley, opened on Friday in Pharr off Expressway 83 and Jackson Road.
The city paid roughly $5 million of taxpayer dollars to lure the company to Pharr over surrounding competitors — McAllen, Mission and Edinburg, to name a few. Pharr Mayor Ambrosio Hernandez defended the city’s decision to dish out incentives earlier this year in a guest commentary published in The Monitor.
Topgolf created more than 360 jobs, according to Cliff Twiggs, director of operations at the 55,000-square-foot site in Pharr. Some were brought in from outside the Valley, while others were hired locally.
This site marks a new type of Topgolf venue, Twiggs said. The three-story building’s entrance is from the bottom; most locations have an entrance on a higher floor. There is also some patio space that does not exist at every venue.
Pharr city officials hosted a ribbon cutting on Friday to christen the venue’s opening.