Halen Brands Launches JOYFULS™ Fair Trade Certified Dark Chocolate Medallions — Inspired by Old World Europe, With a Modern American Twist

September 12, 2018

FAIRFIELD, N.J.--(BUSINESS WIRE)--Sep 12, 2018--Halen Brands, Inc., the food and beverage brand incubator known for disrupting the better-for-you snack category, today announces the launch of JOYFULS™. JOYFULS™ are rich dark chocolate medallions crafted with 60% cacao then topped with sweet and savory ingredients such as fruit, nuts, seeds and pink Himalayan salt. Inspired by traditional “Mendiants” hand-crafted by French chocolatiers, JOYFULS™ are a sweet and salty treat with a twist. Each delicious bite is happily sourced from Non-GMO Project Verified and Fair Trade Certified ingredients. And every bag of JOYFULS™ features individually wrapped chocolates — for healthier sharing and easier portion control.

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Halen Brands announces the launch of JOYFULS™ dark chocolate medallions: a new twist on traditional European-crafted “Mendiant” confections, designed to satisfy consumers’ simultaneous desires for indulgence and healthier living. JOYFULS™ are happily sourced from Fair Trade Certified, Non-GMO Project Verified ingredients and are available in three varieties: Cranberries, Almonds and Pink Himalayan Salt; Currants, Pumpkin Seeds and Pink Himalayan Salt; and Toasted Coconut, Almonds and Pink Himalayan Salt. For more information, visit joyfuls.com. (Photo: Business Wire)

JOYFULS™ dark chocolate medallions are launching in the US this summer at mass retailers and grocery stores in three varieties:

• Cranberries, Almonds and Pink Himalayan Salt

• Currants, Pumpkin Seeds and Pink Himalayan Salt

• Toasted Coconut, Almonds and Pink Himalayan Salt

“At Halen Brands, we know that sweets can be a guilty pleasure – and we want to increase the pleasure while dialing down the guilt,” says Vincent James, the creative force behind JOYFULS™. “With JOYFULS™, people can feel good about their indulgence — from the tantalizing taste to the high-quality, properly sourced ingredients to the ability to easily count calories and control portion size. Just the right treat in just the right amount. That is joy. That is JOYFULS™.”

JOYFULS™ dark chocolate medallions range from about 60-70 calories, with a serving size consisting of a satisfying three pieces. Each piece is separately wrapped to help consumers avoid the feel-bad experience of mindlessly reaching into a bag and eating too much without realizing it. The individual wrapping also allows people to take JOYFULS™ on the go – so they can experience a little joy whenever and wherever they wish.

Marking Halen Brands’ entry into the fast-growing premium chocolate segment, JOYFULS™ translates the artisanal hand-crafted process of French chocolatiers into an individually packaged portion control item people can really enjoy eating in just the right amount.

JOYFULS™ dark chocolate medallions are available in three varieties at fine retailers including Wegmans, Kings, ShopRite, Mariano’s, Roundy’s, Fresh Market, Hy-Vee and Central Market in 4-ounce bags ($4.99-$5.49 MSRP).

For more information on JOYFULS™, the individually wrapped dark chocolate medallions that satisfy consumers’ cravings for non-guilty indulgence, visit  joyfuls.com.

About Halen Brand’s Inc.

Halen Brands, Inc., founded in 2015, is a privately held operating company focused on the food and beverage industry. Current investments include OWYN™, From The Ground Up™, Joyfuls™, Chef’s Cut Real Jerky and CORE Hydration. Company executives also played a key role in formulating and bringing to market Mamma Says Biscotti, Inc. and Sensible Portions Veggie Straws, as well as investing and partnering with Party-Tizers Dippin’ Chips, Mrs. Thinster’s, Rickland Orchards and SkinnyPop Popcorn. For more information on Halen Brands, visit  halenbrands.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180912005190/en/

CONTACT: The S3 Agency

Amanda McGarrity, 973-257-5548




SOURCE: Halen Brands, Inc.

Copyright Business Wire 2018.

PUB: 09/12/2018 08:00 AM/DISC: 09/12/2018 08:01 AM


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