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Press release content from Business Wire. The AP news staff was not involved in its creation.

RITUAL GYM: The Award-Winning 30-Minute Group Fitness Experience

April 8, 2019

SANTA MONICA, Calif.--(BUSINESS WIRE)--Apr 8, 2019--Imagine your next visit to the gym taking no more than thirty minutes… that includes warm-up, a lung-busting high-intensity interval training workout, and shower in spa-grade facilities. Now, it’s possible at RITUAL GYM, a boutique fitness franchise dubbed ‘The Best Fitness Innovation in Years’ by GQ Magazine. RITUAL GYM is scheduled to launch its first U.S. outpost in May in Santa Monica, California.

RITUAL is the solution to one of the most common excuses for not exercising…time.

At RITUAL, everything is provided– from high-quality coaching, to effective and safe workouts plus all the necessary fitness gear, towels, and grooming products – you just have to show up. Shock-absorbent floors allow for exercising barefoot and individual stations are equipped with kettlebells, dumbbells, medicine balls, a suspension trainer and pull-up rings.

At RITUAL, the focus is on free weights and bodyweight movements, which build strength with respect to the way the body is designed to move. Workouts vary daily in terms of work-to-rest ratios, order in which exercises are performed, and overall intensity required. This variety keeps the body guessing and progress never stagnates.

RITUAL features four levels of progression so anyone from an elite athlete to a complete beginner can have a challenging yet individualized session. Coaches are trained to adjust daily programs according to the specific needs of each member, and class size is capped at ten, so everyone gets plenty of personal attention. Training sessions run every 30 minutes, from morning until evening, with over 150 sessions every week.

Training at RITUAL will:

  • Increase your VO2 MAX (so you’ll be able to perform at a high level for longer)
  • Promote fat oxidation (so you’ll lose fat at a faster rate than with traditional cardio)
  • Reduce metabolic risk factors (so you’ll lower your risk of heart disease, diabetes and stroke)

Other known side effects include improved mood, a toned body, and a longer lifespan.

The RITUAL franchise is owned and operated by Pro-MMA Athlete, Brad Robinson and Internationally-Certified Fitness Coach, Ian Tan. While based in Singapore, the pair came up with the idea for RITUAL in 2012, after Tan led Robinson through an intense 20-minute workout that left him spent and lying on the floor. Immediately Robinson realized Tan’s secret recipe for fitness success -getting fit in just 20 minutes. In 2013 they opened the first of three RITUAL Gyms in Singapore and now have additional locations in Spain, South Africa and Brazil.

“High-Intensity Interval Training is one of the most heavily-studied fields in all of sports science,” says RITUAL Founder and Internationally-Certified Fitness Coach, Ian Tan. “All the research points to one key takeaway - it’s less about the number of hours you spend at the gym each week, and more about the quality of the training stimulus that you get. HIIT is far more effective than an hour on a bike or treadmill.”

“What people want is personalization,” Robinson said. “Rather than going to a big gym in one of those chains where you’re just one of 6,000 members and no one knows who you are, we try and stand out by making sure our service levels are exceptional and personalized. Sometimes all you need is just 15 or 20 minutes a day, and it can do wonders for your body.”

RITUAL Gym is located at 315 Wilshire Boulevard in Santa Monica, California. For more information, please visit www.RitualGym.com or call 310-260-0001.

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