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City signs on for more signage

January 10, 2019

DIXON – City officials want to bring in more tollway travelers by showing them what Dixon has to offer, but they have a few hurdles to jump first.

The city is limited on what it can advertise for on Interstate 88 and can’t show specific food, gas or retail offerings because of a contract Illinois Tollway has with Oasis, which has several travel pavilions along the tollway system including facilities in DeKalb and Belvidere.

The City Council signed off on a signage resolution earlier this week, arguing that the nearest Oasis travel center is more than 40 miles away and wouldn’t be hindered by advertising options at the Dixon exit.

The goal is to have more signage to bring in more visitors and also be more attractive to developers looking at the I-88 Corridor.

According to the resolution, “potential developers and business owners have indicated to the corporate authorities of the city that the inability to establish retail advertising signage along Interstate 88 is a serious concern and impedes land development and growth.”

Mayor Li Arellano Jr. approached state Rep. Tom Demmer and former state Sen. Tim Bivins in July to help with the issue; the resolution is the first official step to try to persuade the tollway authority and Oasis to ease their restrictions with Dixon.

The next steps are to start lobbying for the signs and connect with other area governments that might have similar concerns.

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