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The US Insurance Advertising Market: Size, Trends & Forecasts (2018-2022) with Profiles for The Allstate Corporation, Berkshire Hathaway, The Progressive Corporation and MetLife - ResearchAndMarkets.com

November 28, 2018

DUBLIN--(BUSINESS WIRE)--Nov 28, 2018--The “The US Insurance Advertising Market: Size, Trends & Forecasts (2018-2022)” report has been added to ResearchAndMarkets.com’s offering.

The US insurance advertising market has increased at a significant CAGR over the years and projections are made that the market would rise in the next four years, i.e. 2018-2022, tremendously.

The US insurance advertising market is expected to increase due to growing disposable income per capita, increasing employment rate, increasing smartphone and internet users, etc. Yet the market faces some challenges such as high cost, strict regulations, phishing activities, etc.

The insurance advertising market is dominated by few players, but there are other new players, private label players as well. However, the competition in the US insurance advertising market is dominated by The Allstate Corporation, Berkshire Hathaway, The Progressive Corporation and MetLife, who are also profiled with their financial information and respective business strategies.

Companies Featured

The Allstate Corporation Berkshire Hathaway Inc. The Progressive Corporation MetLife, Inc.

Key Topics Covered

1. Executive Summary

2. Introduction 2.1 Insurance: An Overview 2.1.1 Importance of Insurance 2.1.2 Types of Insurance 2.2 Insurance Advertising: An Overview 2.2.1 Insurance Advertising Strategies 2.3 Insurance Advertising: Segmentation Overview 2.3.1 Basis Channels of Insurance Advertising

3. The US Market Analysis 3.1 The US Insurance Advertising Market: An Analysis 3.1.1 The US Insurance Advertising Market by Value 3.1.2 The US Insurance Advertising Market by Segment (Non-Health Insurance and Life Insurance) 3.2 The US Insurance Advertising Market: Segment Analysis 3.2.1 The US Non-Health Insurance Advertising Market by Value 3.2.2 The US Online Non-Health Insurance Advertising Market by Value 3.2.3 The US Offline Non-Health Insurance Advertising Market by Value 3.2.4 The US Life Insurance Advertising Market by Value 3.2.5 The US Life Insurance Advertising Market by Channel (TV and Radio, Direct Marketing, Print Media, Internet Marketing, Social Media, Mobile Marketing and Other) 3.2.6 The US Direct Marketing Life Insurance Advertising Market by Value 3.2.7 The US TV & Radio Life Insurance Advertising Market by Value 3.2.8 The US Print Media Life Insurance Advertising Market by Value 3.2.9 The US Internet Marketing Life Insurance Advertising Market by Value 3.2.10 The US Social Media Life Insurance Advertising Market by Value 3.2.11 The US Mobile Marketing Life Insurance Advertising Market by Value 3.2.12 The US Other Life Insurance Advertising Market by Value

4. Market Dynamics 4.1 Growth Drivers 4.1.1 Rise in Urban Population 4.1.2 Increasing Disposable Income Per Capita 4.1.3 Growing Internet Users 4.1.4 Declining Unemployment Rate 4.1.5 Upsurge in Social Network Users 4.1.6 Increasing Smartphone Users 4.1.7 Growing Educated Population 4.2 Challenges 4.2.1 Involved High Cost 4.2.2 Difficult to Market Intangibles 4.2.3 Strict Regulations 4.2.4 Phishing Activities 4.3 Market Trends 4.3.1 Growing Artificial Intelligence (AI) 4.3.2 Shift towards Robo-Advisors

5. Competitive Landscape 5.1 The US Insurance Advertising Market Players by Spending 5.2 The US Insurance Advertising Market Players by Media Spending 5.3 The US Insurance Advertising Market Players Financial Comparison

6. Company Profiles 6.1 The Allstate Corporation 6.1.1 Business Overview 6.1.2 Financial Overview 6.1.3 Business Strategy 6.2 Berkshire Hathaway Inc. 6.3 The Progressive Corporation 6.4 MetLife, Inc.

For more information about this report visit https://www.researchandmarkets.com/research/rvqx3g/the_us_insurance?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20181128005488/en/

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Related Topics:Insurance

KEYWORD: UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES INSURANCE COMMUNICATIONS ADVERTISING

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 11/28/2018 10:03 AM/DISC: 11/28/2018 10:03 AM

http://www.businesswire.com/news/home/20181128005488/en

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