Sugarhigh Launches “Above the Influence” Campaign Focusing on the Brand’s Female Empowerment Philosophy
COSTA MESA, Calif.--(BUSINESS WIRE)--Oct 9, 2018--Sugarhigh, an emerging SoCal fashion and lifestyle brand, is distinguishing itself by using real girls as “influencers.” After noticing a lack of authenticity represented in the current culture of unnaturally-enhanced models serving as the faces of social media campaigns, they committed to a different approach by selecting real girls (not models) from various backgrounds to articulate the brand’s message of being authentic and true to one’s self.
Sugarhigh retails on-trend, budget-conscious fashion for young women who create their own influence. Its “ Above the Influence ” campaign, which features four real women, has gotten great response from young women who appreciate their authentic and empowering approach. In just a few months, the brand has accumulated thousands of followers from across the United States who embrace this philosophy and are ready to stand behind the movement.
“Sugarhigh believes in originality and this campaign highlights real people who refuse to conform to social pressure or try to fit into molds,” said Sugarhigh Creative Director Bree Randall. “The beautiful and original women featured in the campaign embody a deep authenticity and the no B.S. mentality that Sugarhigh was founded on.”
The four “Above The Influence” personalities each personifies a unique character trait:AUTHENTIC – Florist & vintage shop owner: Zilah Drahn | @nycbeee EXPRESSIVE – Woodworker & interior designer: Alyssa Catalano | @wanderandwoodco INDEPENDENT – Surfer & graphic designer: Josie Raina | @josiemireless MOTIVATED – Artist & activist: Amber Ross | @ambernicole_ross
Sugarhigh’s new Fall 2018 collection, mixing quirky streetwear with the brand’s boho roots, launches Oct. 10 with price points $15-$80. The brand will also debut in select Active Ride Shop locations in California this month and on activerideshop.com. Watch for Sugarhigh coming soon to bluefly.com as the face of the original online fashion marketplace’s contemporary department.
We are a female run, Southern California-based clothing company. We started Sugarhigh with three girls and within three months, we grew to 11! We are a no B.S. brand that believes in enabling real girls to be the real influencers. Our style? We are quirky streetwear, meets our boho-inspired roots, so girls can get a mix of everything. We create trendy accessible fashion, so no matter anyone’s personal style they are able to authentically represent who they are around the world. www.sugarhigh.com
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CONTACT: Kapor Hamilton Public Relations
Dawn Hamilton, 310-295-1189
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: WOMEN DEPARTMENT STORES ONLINE RETAIL SOCIAL MEDIA RETAIL COMMUNICATIONS ADVERTISING FASHION MARKETING SPECIALTY CONSUMER
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PUB: 10/09/2018 10:00 AM/DISC: 10/09/2018 10:01 AM