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Tennessee Licenses Orange Paint

July 14, 2000

KNOXVILLE, Tenn. (AP) _ University of Tennessee fans soon will be able to find their true colors at Home Depot in what is being billed as the first mass marketing of collegiate-coordinated paint.

Specially licensed and formulated Tennessee Orange is going on sale starting Saturday at four Home Depot stores in the Knoxville area, and maybe soon elsewhere.

``We are having some fun with it. We hope it goes over big. But we will see,″ said Don Harrison, spokesman for the Atlanta-based do-it-yourself chain.

He emphasized Wednesday that this is a pilot program, a ``one-university test″ limited to the Knoxville area.

But if Volunteer faithful live up to expectations _ Tennessee ranks No. 3 among Collegiate Licensing Co.‘s 160 university clients in sales _ Tennessee Orange could one day be picked up at any of Home Depots’ 960 stores nationwide.

And where Tennessee Orange leads, such colors as Carolina Blue, Notre Dame Gold, Ohio State Red and Alabama Crimson may follow.

The program was dreamed up by Castles Sport, an Atlanta wholesaler of high-fashion clothing that carry sports logos.

``I wouldn’t want to put a limit on it,″ Joe Hutchinson, Tennessee’s representative at Collegiate Licensing Co., said of the potential demand for Vol Orange paint. ``I know people throughout the region bleed Tennessee Orange.″


On the Net:

Home Depot: http://www.homedepot.com/

University of Tennessee men’s sports: http://www.utsports.com/

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