AP NEWS

New Aiken business rents, sells Pedego electric bicycles

December 17, 2018

When Coker Day rides a Pedego electric bicycle, he feels like he’s flying on a magic carpet.

His enjoyment of the experience is the reason why he decided to start a new business, Pedego of Aiken.

The store at 4019 Pavilion Pass in The Village at Woodside isn’t ready yet because there have been delays for various reasons, Day said.

He hopes Pedago of Aiken’s brick and mortar base will be able to open soon.

“They’re moving along pretty good right now,” Day said.

Pedego bicycles and their accessories will be available for purchase there, and repair services will be offered.

Meanwhile, Day has been able to launch Pedego of Aiken without a store.

“We have our business license,” said Day, who is an Aiken resident. “We have bikes in storage, and we have around 20 models. If anybody wants to see a certain bicycle, they can make an appointment with me, and I will meet them in The Village.”

In addition, Pedego of Aiken is leasing an area in The Alley behind Lionel Smith Ltd.

At that location, Day and his two staff members offer bicycles for rent. The price ranges from $20 to $30 an hour, depending on the model chosen by the customer.

“We also do a 10- to 11-mile guided ride downtown and in the area nearby,” Day said.

The route includes the Highland Park neighborhood, a stop of the Aiken Thoroughbred Racing Hall of Fame and Museum in Hopelands Gardens and the Horse District.

“It’s an easy 10 to 11 miles because the bikes are electric,” Day said.

Day founded DayBreak Adult Care Services in 2002, and he still is involved in that venture.

A conversation with his wife, Caroline, about healthy hobbies early this year led to Day purchasing a Pedego bicycle. She had told him about riding an electric bike while on a trip in Boston.

“I ordered one, and once I rode on it, I was like, ‘I can’t imagine someone riding this and not wanting to have one themselves,” Day said. “It was so much fun. It makes you feel like you have bionic legs. I got real excited about it, and I kind of went ‘all in.’”

Don DiCostanzo and Terry Sherry founded the Pedego Electric Bikes in 2008 in California. According to the company’s website, there are more than 100 Pedego stores “all over the world.”

For more information about Pedego of Aiken, call 803-226-9007 or go online and visit pedegoaiken.com or the Pedego Electric Bikes Aiken page on Facebook.

“Our territory covers Augusta and Columbia also,” Day said.

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