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Facebook leveraged user data in deals with developers: Report

Andrew Blake The Washington TimesJuly 9, 2019

Facebook CEO Mark Zuckerberg discussed leveraging user data to determine how much money third parties would pay to purchase it, according to a report Tuesday.

Leaked documents obtained by NBC News revealed that Mr. Zuckerberg considered pursuing scores of deals with developers “as a path to figuring out the real market value” of Facebook user data and then “setting a public rate” for third parties.

“The goal here wouldn’t be the deals themselves, but that through the process of negotiating with them we’d learn what developers would actually pay (which might be different from what they’d say if we just asked them about the value), and then we’d be better informed on our path to set a public rate,” Mr. Zuckerberg wrote in a 2012 message cited by NBC News.

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