Popular restaurant to donate net profits to fight hunger
RICHMOND, Va. (AP) — A popular restaurant in Virginia’s capital is set to change its business model to funnel all net profits toward fighting regional hunger.
The Richmond Times-Dispatch reports that beginning March 1, Comfort co-owners Jason Alley and Michele Jones will give 100 percent of what’s left over after paying staff and bills to FeedMore, which provides meals and food-related services to more than 200,000 people in Richmond and central Virginia.
Alley has been involved with other hunger-related organizations, but he says he and Jones wanted to make a larger impact.
He says he can’t yet provide an estimate of how much money Comfort would generate for FeedMore, but he says the new model is also about raising awareness.
FeedMore CEO Doug Pick called the move “groundbreaking” in a statement.
Information from: Richmond Times-Dispatch, http://www.richmond.com