FLORENCE, S.C. – McLeod Regional Medical Center has received a 2017-2018 NRC Health Consumer Loyalty Award.
NRC Health, which describes itself as the leading provider of in-depth customer intelligence in health care, announced on Monday that McLeod is rated No. 5 in its inaugural consumer loyalty rankings. The metric developed by NRC provides an all-around view of consumer loyalty and recognizes the top performers in the health care industry.
“McLeod Health is honored to be rated as the No. 5 hospital in the nation for Consumer Loyalty by NRC Health,” said Jumana Swindler, vice president of public information at McLeod. “We understand that loyalty is only as strong as a person’s most recent experience. We believe this is a reflection of our mission and core values of caring, the person, quality and integrity of our nearly 9,000 physicians, medical professionals and staff as they seek to focus on every patient, every day.”
Swindler also noted that the award is the second received by McLeod in 2018 related to the patient experience.
“Consumers have more choice than they’ve ever had when it comes to their health care,” Brian Wynne, vice president and general manager at NRC Health, said in a news release announcing the award. “Those hospitals that are proactive about cultivating and maintaining consumer loyalty will ultimately be the ones who will dominate the market.
“NRC Health’s Consumer Loyalty Award winners are at the forefront of this shift towards a consumer-centered approach to care, and we predict that these organizations will continue to be top performers in the years to come.”
McLeod and the other winners were recognized during the 2018 NRC Health Symposium in San Diego.
More than 310,000 households nationwide were polled from June 2017through May 2018 as part of NRC’s market insight survey.
CHI Memorial Hospital Chattanooga earned the No. 1 ranking. The University of California health care system and Kaiser Permanente each placed three hospitals on the list, the only health care systems to do so.
McLeod is among the 71 percent of provider organizations citing patient engagement as a top priority, according to the news release. The facility earned the top honor for Patient Engagement in the NRC Health Consumer Loyalty Awards. NRC Health says this proves that today’s patients-turned-consumers are no longer interested in receiving a singular health care service. They want an experience that’s enjoyable, not just transactional, as evidenced by the success of McLeod Regional’s philanthropic and community-based programming, such as blood drives, childbirth prep classes, AARP safety driving courses, summer camps for kids, cancer benefits, scholarship runs and more.